February 25, 2011
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
In this detailed guide, two of Accent Marketing Group Inc.’s principal marketers teach you how to build a powerful email marketing machine from scratch.
Then they give you 25 tried and tested methods for building your list. If you’ve ever heard the phrase, “The money is in the list,” this guide will show you how to create that list, for a continuous stream of online revenue.
Best of all, these traffic-building strategies and new revenue streams for your business will be able to run almost on autopilot once you set them up correctly according to the step-by-step how-tos.
If you have been dreaming of running your own business, this guide will be invaluable. If you already have a website but are struggling with traffic and conversions, you certainly need the guidance the authors can offer.
And if you already have a website, but no email marketing list, well, what are you waiting for? Don’t leave another dollar on the table for anyone else to grab when you can get your email marketing machine up and running in a matter of hours.
59 8.5 X 11 pages, 15,850 words
TABLE OF CONTENTS
An Introduction to Email List Building
The Magic of List Building
Who Is Your Customer?
Who Are You, And Who And What Do You Know?
Digging Deeper Into the Mind of Your Customer
Worksheet: My Ideal Subscriber
Worksheet: My Competition
Worksheet: My Opportunities
Other Niche Products to Sell Besides Your Own
Worksheet: My Products
Setting Up Your Website
25 Top Tactics for Getting Registered Opt-Ins
1 – Using the Right Email Marketing Platform
2 – Knowing Your Marketing Niche
3 – Be Persistent
4 – Make Them an Offer They Won’t Want To Refuse
5 – Go Big: Go Viral
6 – Make the Most of Your Rapid Conversion Landing Page
7 – Track and Test Your Result
8 – Use the Right Statistics Tracking Software
9 – Create Compelling Content
10-Keep Your Offer Simple
11-Article Marketing Sites
12-Social Media Sites
13-Other Lists to Build Your List
14-Traffic Swaps
15-Instant Messenger Marketing
16-SEO Tools
17-Subscriber Tools
18-Pay-Per-Click (PPC)
19-Email to A Friend Boxes
20-Using Video to Get Opt-Ins
21-Special Reports
22-Blogging
23-Email Sponsorship Deals
24-Writing Comments, Reviews and Testimonials
25-Making Joint Venture Deals
Plus Two Top-Secret Special Bonus Ideas
Conclusion
Resources
Buy Now: Mastering Email List Building
February 24, 2011
Health Matters, Non-Fiction
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Outdoor Fitness Fun for the Whole Family by Carolyn Stone
Outdoor Fitness Fun for the Whole Family:
A Guide to Helping Your Family Stay Fit
In Spring and Summer
Second Edition, 2011
Carolyn Stone
Editor, Healthful Goddess
http://Healthful-Goddess.com
With all of the expensive diet and fitness programs available today, it is hard to choose what’s best for you and your family.
Yet there is one thing everyone agrees upon – not only is exercise the best way to maintain a healthy heart, lower cholesterol, and reduce stress, but it is the only thing that is FREE in many cases. You don’t need to spend a ton of money to stay fit. It’s easy to take you health into your own hands for great results once you know how.
In this quick and easy, yet information-packed report, the author discusses the many ways in which a family can engage in outdoor exercise as part of their daily routine.
She also offers helpful hints on what to do when the weather is not so great.
This handy guide is a must for any parent trying to get their family to be more health conscious, as well as stay fit themselves. It is also perfect for any parent dreading spring break and especially summer vacation because they don’t have enough ideas on how to keep the kids occupied without spending a fortune.
The winter may seem like it will never end, but before you know it, the days will be getting longer and the spring holidays will be here, with summer not far behind. If you want to look your best this summer once you start peeling off all the woolly layers, this handy guide will give you a great head start.
37 8.5 x 11″ pages, 11,500 words
February 23, 2011
Small Business Startup
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How to Transform Your Hobby into a Home Based Small Business
Are you looking for something more out of life? Maybe you have worked for someone else for twenty years and are longing to go into business for yourself.
You are not the only one. In 2009, there were approximately 28 million businesses in the United States, according to Office of Advocacy estimates. That number has increased greatly in the past few years, and been rapidly growing in the last 18 months, not least because of the current economic situation.
As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.
In today’s society, it is more affordable and possible to start a business of your own than ever before. In fact, with so many people having lost their jobs recently, the lure of small business ownership is greater than ever, and increasing every day.
This ebook gives you invaluable advice if you are thinking of trying to transform a hobby you enjoy into a successful home-based small business.
49 8.5 X 11 pages, 9,500 words
How To Transform Your Hobby Into A Home-Based Small Business 
February 22, 2011
Small Business Startup
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by Evelyn Trimborn and Joan Mullally
Each year hundreds of people get bitten by the entrepreneurial bug and decide to start on the road to small business ownership. Armed with huge inspiration, but perhaps not as much organization, many small businesses begin and end within one year.
There are over 30 million small businesses in the United States, according to Office of Advocacy estimates. That number is rapidly growing, not least because of the current economic situation.
As people get laid off, and are unable to find new jobs, they are creating their own businesses to help make ends meet.
The idea of running your own business is, for many, a lot more exciting when it is only in your head. The reality can be far different from what you ever imagined, and not always better.
In this report, Joan Mullally and Evelyn Trimborn of InsiderSecretsCorp.com covers the essentials of setting up your own business:
1. Writing a business plan
2. Raising capital
3. Deciding on a corporate structure
4. Deciding on an accounting structure
5. Developing a corporate graphical representation
6. Launching a corporate website
7. Planning your advertising and marketing methods
8. Making a decision about hiring staff
9. Having an exit strategy
70 8.5 x 11″ pages,12,500 words
Essentials For Setting Up Your New Small Business (Business Basics)
February 21, 2011
Business Matters, Technology Matters
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by Jeff Hamilton
Who is Doing the Bulk Of The Work In Your Organization?
Technology hiring strategies tend to favor the candidate who possesses an alphabet-soup of degrees, programming languages, and software.
However, in many cases, the applicant who has a wider range of work experience, or additional ‘soft skills’ not listed in the job description, can often be a better choice.
In addition, the ‘generalist’, rather than the specialist, can often bring valuable knowledge and expertise into the company hiring them.
Whether a candidate’s motivation to interview is mostly for the paycheck, or for a more compelling reason, is another vastly underrated evaluation criterion in the selection process.
Understanding a candidate’s behavior and motivation is an excellent predictor of suitability for a job or career position, and their likelihood to not only make significant contributions, but be loyal to the company and team.
In this report, Jeff Hamilton describes in detail how this assessment can be done, to ensure that companies in a position to hire even in these difficult economic times can be certain that they are really getting the best value for their time and money.
25 8 x 11 pages, 5,000 words
ABOUT THE AUTHOR
Jeff Hamilton was born in New York City to an academic family. After completing his BSc from the State University of New York, he immediately entered the workforce in the research and technology fields.
After a number of years managing computer-driven research for academia, he switched careers to managing Information technology systems for large, multi-national for-profit corporations.
He worked his way through his MBA and advanced up the corporate ladder to work and consult at the largest financial firms in New York City.
He now runs his own consulting firm, Technology Leadership LLC, with several like-minded colleagues. The Technology Leadership blog covers topics on how to get the most from current technology, to emerging technologies, to new leadership initiatives, and staying ahead of the curve in these precarious economic times.
You can visit it and subscribe to the free newsletter at:
http://Technology-Leadership.com/faq
Buy Now: Technology Hiring Strategies
February 21, 2011
Business Matters, Money Matters
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Investment and Financing Strategies: Angel InvestorsKnowing When Angel Investing Is Good for Investor and Business Alike
by Jeff Hamilton
Due to the unprecedented collapse of financial institutions in the autumn of 2008, investors and those seeking funding are eagerly turning to ‘angel’ investing as an important and viable option.
The author gives readers the inside scoop on the perils and profits for both angel investors and angel borrowers alike.
In this updated version, published in 2011, you will learn how the money game really works, and what’s really going on at the top of many companies these days. If you want the inside scoop on Angel Investing, this is the Business Basics guide for you.
Jeff Hamilton’s unique experience in managing technology research as well as financing issues of managing technology-related business initiatives gives him unique first-hand insight to the opportunities, strategies and pitfalls to financing business initiatives and technological innovation, and how to overcome these obstacles if you are thinking of finding an angel, or becoming an angel investor yourself.
50 8.5 x 11″ pages, 10,100 words
Buy Now: Investment and Financing Strategies: Angel Investors
About Jeff Hamilton
Jeff Hamilton was born in New York City to an academic family. After completing his BSc from the State University of New York, he immediately entered the workforce in the research and technology fields.
After a number of years managing computer-driven research for academia, he switched careers to managing Information technology systems for large, multi-national for-profit corporations.
He worked his way through his MBA and advanced up the corporate ladder to work and consult at the largest financial firms in New York City.
He now runs his own consulting firm, Technology Leadership LLC, with several like-minded colleagues.
The Technology Leadership blog covers topics on how to get the most from current technology, to emerging technologies, to new leadership initiatives, and staying ahead of the curve in these precarious economic times.
http://Technology-Leadership.com/faq/
by Joan Mullally and Evelyn Trimborn
