July 11, 2011
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.
Everyone who has an online business wants it to be a successful business that turns a profit. The trouble is that online marketers hear so much hype about what they should and shouldn’t do that it can be difficult to rise above the noise to formulate a clear strategy in order to achieve your business goals.
The second issue is access to technology. It can seem almost impossible to perform the right steps at the right time to make the most of your energy and effort online.
In this special report, the authors give you the benefit of years of experience in their tried and tested ways to power your way to profits. If you are not already using these 15 tactics to boost your online revenue, well, what are you waiting for?
Profits are the lifeblood of any business. If you haven’t been getting the online marketing results you have hoped for, you have nothing to lose by trying these tactics. If you are just getting started in the world of online marketing, you can take some shortcuts to the path to profitability with the help of this invaluable guide.
9,758 Words
Buy Now: Powerhouse Profits: 15 Fast Ways to Boost Your Online Revenue (Marketing Matters)
July 11, 2011
Marketing Matters
2 Comments
by Joan Mullally and Evelyn Trimborn
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.
ince its inception, Twitter has transformed from a fun social media tool for ordinary people to a powerful marketing platform for online businesses. It now gives online businesses unprecedented opportunities to go viral, that is, to harness the activities of Twitter users to spread the word about the products, services and special offers of a business.
In this comprehensive guide, the authors discuss how to get started on Twitter with a view to going viral. Even if you have never used Twitter before, understanding the main Twitter protocols and the habits of the people in the Twitterverse will help you lay the foundation for allowing your business to gain enough followers to start going viral.
This guide includes how to get started using Twitter through understanding the Twitter mindset, how to get retweeted, and the best ways to use FollowFriday Helper. You will also learn how to make the most of your Twitterfeed, and learn how to increase your followers and avoid the five deadly mistakes that would cause your followers to flee from you.
Discover the seven “Going Viral Rules” and how to apply them to your business. Learn how to assess Twitter sentiment, and the most effective ways to measure your success on Twitter. Find out more about terrific Twitter tools to track and test your campaigns and measure and monetize your marketing.
Several handy appendices are included to help you integrate your social media marketing efforts more effectively, plus checklists on top tips to implement, and top mistakes to avoid, when it comes to using Twitter for viral marketing.
14,586 Words
TABLE OF CONTENTS
INTRODUCTION
THE SEVEN RULES OF GOING VIRAL ON TWITTER
GOING VIRAL RULE #1: CREATE TWEETS THAT ENGAGE THE EMOTIONS
GOING VIRAL RULE #2: CREATE TWEETS THAT REALLY STAND OUT
GOING VIRAL RULE #3: MAKE IT EASY FOR PEOPLE TO FOLLOW YOU
GOING VIRAL RULE #4: BUILD A DYNAMIC CUSTOMER RELATIONSHIP
GOING VIRAL RULE #5: INCREASE YOUR VIRAL POTENTIAL WITH SMART FOLLOWING
GOING VIRAL RULE #6: INCREASE YOUR VIRAL POTENTIAL WITH CONTESTS
GOING VIRAL RULE #7: DON’T FORGET TO ASK FOR THE RETWEET
CONCLUSION
APPENDIX 1: A LIST OF KEY TWITTERISMS
APPENDIX 2: HOW TO CONNECT YOUR TWITTER ACCOUNT TO FACEBOOK
APPENDIX 3: MARKET RESEARCH TOOLS FOR TWITTER FOR SMALL BUSINESSES
APPENDIX 4: TWEETIE FOR MAC
APPENDIX 5: HOW TWEETLATER CAN HELP YOU MANAGE YOUR “TWITTER TIME”
APPENDIX 6: TWITTER SUCCESS CHECKLIST
APPENDIX 7: COMMON MISTAKES TO AVOID ON TWITTER
Buy Now: “How to Use Twitter For Viral Marketing (Internet Marketing Success Secrets)![]()
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July 11, 2011
Marketing Matters
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by Jeff Hamilton
Jeff Hamilton runs his own consulting firm, Technology Leadership LLC, with several like-minded colleagues. The Technology Leadership blog covers topics on how to get the most from current technology, to emerging technologies, to new leadership initiatives, and staying ahead of the curve in these precarious economic times.
Participating in social networking sites has the potential to be a tremendous marketing tool, creating opportunities to promote your business if you follow a few simple rules and online etiquette.
This 18-page special report from two top online marketers tells you what you need to know to get started with successful business promotion using social networking.
Buy Now: How to Use Social Networking Sites to Promote Your Business (Marketing Matters)
July 11, 2011
Marketing Matters
No Comments
by Joan Mullally and Evelyn Trimborn
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.
Tracking and testing are two of the most important practices you should cultivate if you decide to build a business online. If you are not tracking and testing regularly, you are more than likely losing a lot of revenue that your business could definitely use to expand and grow.
There are several reasons why tracking and testing are so crucial to your Internet business, and the good news is that it is not that difficult to get started. In this guide, the authors take you through tracking and testing: what tracking is, how to track your website’s metrics, what metrics are important, and tracking best practices.
They then outline testing: the two main types of testing, what to test, how to test, and the best tools to use to track and test, in order to improve your lead generation and boost sales online. You will get hands-on information on how to test and follow through for both your website and your email marketing efforts.
You will learn how to craft winning landing pages to increase conversions, which will mean an increase in profits for your business, whether you are selling a product or service yourself, or working as an affiliate marketer. You will learn how to create and track the success of powerful sales funnels that convert browsers into buyers, for increased online business success.
45 8 x 11″ pages, 13,979 words
TABLE OF CONTENTS
INTRODUCTION
WHAT TRACKING IS, AND WHY IT’S IMPORTANT
TRACKING: YOUR CUSTOMER MAY NOT BE WHO YOU THINK THEY ARE
TRACKING OPT-IN RATES AT YOUR WEBSITE
WHAT SPLIT TESTING IS AND WHY IT IS IMPORTANT
CONCLUSION: GETTING STARTED WITH TESTING AND TRACKING
APPENDIX 1 – ESSENTIALS FOR SETTING UP GOOGLE ANALYTICS
APPENDIX 2 – ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
APPENDIX 3 – TRACKING AND TESTING
Buy Now: How to Track and Test Your Online Business Success (Marketing Matters)
July 11, 2011
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.
The Internet abounds with websites that started out with a great idea and then just fizzled. Why? Often it is because the business owner did not know how to research a niche to be sure they could make online profits.
Niche research does take time and effort, but it can show you a wealth of profitable opportunities if you know how to use the data correctly. In this guide, the authors take you through the process of how to choose a niche, and how to research a niche in order to determine if there is an eager audience of paying customers already looking for the kinds of products, services and solutions you as an online business owner would like to provide.
As you research a niche, you will learn how to profile your ideal customer, where to locate them and how to create impressive offers that will convert them from browsers into buyers. You will also learn how to use your competition and create the right products and offerings for your loyal customers, to make even more money from your niche marketing efforts. Discover niche research tools that will give you a competitive edge, and how to analyze all the research on your niche as you gather it, in order to build a business, or move on to an even more profitable niche.
The guide also includes a step-by-step action plan, a detailed checklist to be sure you know your niche thoroughly, and a list of common niche marketing mistakes you will want to avoid at all costs.
If you are eager to start your own online business but want to avoid the website elephants’ graveyard, learn how to research a niche for online profits and lay a solid foundation that can help your business thrive.
12,300 Words
TABLE OF CONTENTS
INTRODUCTION
CHOOSING A NICHE
NICHE RESEARCH: GETTING STARTED
FINDING YOUR IDEAL CUSTOMER
RELATIONSHIP BUILDING IN YOUR NICHE
STARTING YOUR NICHE RESEARCH
OTHER WAYS TO RESEARCH YOUR PROPOSED NICHE
AVOIDING THE BIGGEST NICHE RESEARCH MISTAKES
USING NICHE TOOLS
GOOGLE ADWORDS KEYWORD TOOL
SIMPLE GOOGLE SEARCH
LEARNING MORE ABOUT YOUR COMPETITION
RESEARCHING YOUR COMPETITION’S DEMOGRAPHICS
KEEPING AN EYE ON EMERGING NICHES
CONCLUSION
NICHE RESEARCH STEP BY STEP
NICHE RESEARCH ACTION PLAN
NICHE RESEARCH CHECKLIST
AVOIDING NICHE RESEARCH MISTAKES
Buy Now: How to Research A Niche for Online Profits (Marketing Matters)
July 11, 2011
Marketing Matters
No Comments
by Joan Mullally and Evelyn Trimborn
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.
Private Label Rights, or PLR, products are one of the most rapid ways a new website owner or blogger can start building an Internet presence that will attract traffic. Traffic means money online, through affiliate sales, advertising revenue, sales of your own product, or all three.
In this guide to making money using PLR, the authors guide you through what you need to know about PLR and the many ways you can use it in order to grow your business online rapidly and have your website be discovered by the search engines.
They discuss the difference between the various rights available with PLR, and the difference between PLR and Master Resell Rights (MRR). In addition, they highlight the pitfalls to look out for when it comes to buying and using PLR. They also discuss the pros and cons of using PLR versus outsourcing, and what to look for in each case.
The guide also gives you a variety of strategies and tactics for getting the most out of every PLR package you buy, for greater product sales and an even bigger return on your investment.
If you are eager to get started in an online business but don’t think you are a good enough writer or have no idea where to start in your marketing niche, PLR could be the gateway to a profitable new information business that can be automated to keep selling for you around the clock. Making money using PLR requires some time, effort and an initial cash outlay, but the financial rewards can be huge once you know how to manage all of your online content assets.
10,589 Words
TABLE OF CONTENTS
INTRODUCTION
CREATING GREAT INFORMATION PRODUCTS
WAYS TO USE PLR TO BUILD YOUR INFORMATION EMPIRE
CREATING YOUR PUBLISHING EMPIRE
KNOWING YOUR CONTENT RIGHTS
KNOW WHAT YOU ARE BUYING
HOW TO REBRAND YOUR PLR CONTENT
MAKING THE MOST OF YOUR RE-BRANDED CONTENT
MARKETING YOUR INFORMATION EFFECTIVELY
FOLLOWING UP VIA EMAIL
USING AUTORESPONDERS
FOLLOWING UP WITH NEW PRODUCTS
HELP YOUR CONTENT GO VIRAL
USING ARTICLE DIRECTORIES TO DRIVE TRAFFIC
YOUR OWN EBOOK COVER
OTHER WAYS TO MONETIZE YOUR PLR
CONCLUSION
Buy Now: How to Make Money from Private Label Rights Products (Marketing Matters)
July 11, 2011
Marketing Matters
1 Comment
by Joan Mullally and Evelyn Trimborn
If you are looking for ways to add income to your information- or service-based business, hosting successful money-making webinars may be one of the best ways to show prospective customers what you have to offer and generate more revenue at the same time.
Webinars can be delivered to small groups of 20 people or up to thousands of attendees. They can be as simple as a pre-recorded presentation, up to a full multi-media experience complete with interactivity for the audience.
The main feature each of these types of webinars have in common is that they can be an excellent opportunity both to earn revenue and to position yourself as an expert in your niche, if you know how to prepare and present a winning webinar.
In this guide, the authors take you step by step through the process of planning, organizing, promoting and hosting your own successful money-making webinars. They also give you a list of action steps and a handy checklist to help you make sure you don’t miss any opportunities before, during and after your webinar.
Even if you have never conducted a webinar before, this invaluable guide will help you set the stage for your first webinar. It will also help you follow up with even more money-making opportunities in the form of additional products and services you can spin off from your webinar.
If you are eager to boost your online revenue and make the most of the knowledge, information and expertise you already have, this guide will show you how hosting successful money-making webinars can help you accomplish all of those goals.
26,200 Words
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: THE BENEFITS OF HOSTING WEBINARS ONLINE
CHAPTER 2: HOW HOSTING WEBINARS ONLINE WORKS
CHAPTER 3: PLANNING YOUR WEBINAR
CHAPTER 4: CHOOSING THE FORMAT THAT WILL WORK BEST FOR YOU AND YOUR AUDIENCE
CHAPTER 5: CHOOSING YOUR WEBINAR SERVICE PROVIDER
CHAPTER 6: PLANNING, PRACTICE AND PREPARATION
CHAPTER 7: 16 ESSENTIAL TIPS FOR PRESENTING EXCEPTIONAL WEBINARS
CHAPTER 8: BEST PRACTICES FOR MAKING MONEY FROM YOUR WEBINARS
CHAPTER 9: DEALING WITH PRESENTATION ISSUES
CHAPTER 10: WEBINAR SALES SUCCESS STRATEGIES
CONCLUSION
ACTION STEPS
WEBINAR PREPARATION CHECKLIST
ABOUT THE AUTHORS
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.
Buy Now: How to Host Successful Money-Making Webinars (Marketing Matters)
July 11, 2011
Marketing Matters
No Comments
by Evelyn Trimborn and Carolyn Stone
Edited by Joan Mullally
Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. Carolyn Stone is a popular freelance writer who contributes to a wide variety of print and online publications, including the blog at Accent Marketing Group Inc. Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully.
An ecourse is a great way to promote your website and the products you have to offer. Even if you have never produced an ecourse before, the clear instructions in this step-by-step guide can help you get started creating your own ecourse in as little as one day.
The authors cover everything you need to know to get started, from what an ecourse is, to the best methods for delivery. They discuss how to choose and set up an autoresponder, how to use your new ecourse in a blog, and even how to market your ecourse.
They also give you a number of ways to use your ecourse not only as a free product to build an email marketing list, but as the foundation for ebooks, ecourses, and even coaching and consultancy services.
If you are looking to start your own business online, or seeking additional streams of income from your existing website, creating an online ecourse can be one of the best ways to gain loyal subscribers and generate income, once you follow the action steps in this guide.
12,140 Words
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: GETTING STARTED
CHAPTER 2: CREATING YOUR ECOURSE
STEP #1: DECIDE UPON THE “THEME” OF YOUR ECOURSE
STEP #2: DECIDE HOW LONG YOUR ECOURSE WILL BE AND THE BEST WAY(S) IT WILL BE DELIVERED.
STEP #3: LOCATE CONTENT FOR YOUR ECOURSE ON YOUR NICHE TOPIC
STEP #4: CRAFT YOUR OWN CONTENT
STEP #5: GIVE YOUR ECOURSE AN ATTENTION-GRABBING NAME AND CREATE INTERESTING, CONSISTENT SUBJECT LINES
STEP #6: UPLOAD YOUR LESSONS INTO AN AUTORESPONDER AND FORMAT THEM CONSISTENTLY
STEP #7: SET UP AN OPT-IN EMAIL ADDRESS CAPTURE FORM OR “SQUEEZE PAGE”
BONUS STEP #1: POST THE LESSONS ON YOUR WEBSITE OR BLOG
BONUS STEP #2: BEGIN TO MARKET YOUR NEW ECOURSE
CONCLUSION
YOUR CHECKLIST OF ACTION STEPS
HOW TO CREATE AN ECOURSE IN ONE DAY
BONUS STEP #3: CREATE A SECOND ECOURSE
APPENDIX 1: HOW TO SET UP AN AUTORESPONDER SERIES IN AWEBER
APPENDIX 2: HOW TO CREATE AN EFFECTIVE SQUEEZE PAGE
FURTHER RESOURCES
Buy Now: How to Create An Online Ecourse In One Day (Marketing Matters)
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