How to Use Blog Interact for Your Business
August 6, 2011 Marketing Matters No CommentsOne new social networking and bookmarking site worth noting for your business is Blog Interact. Unlike other social networks, this one is specifically focused on bloggers, by bloggers.
There are a number of ways that you can use Blog Interact to help your business. Here are a few suggestions.
Share Great Stories, Find Great Stories
The primarily goal of Blog Interact is to allow its users to share their best content and to find the best content from other people’s blogs and websites. Blog Interact is a multi-media website, meaning you can share and find blog articles, audio podcasts and videos that people have created about particular niches.
The Atmosphere at Blog Interact
The overall atmosphere at Blog Interact is a bit different from other social networks you might be used to. It is not just a place to hang out. It is more of a supportive community based around sharing super content.
Selling is generally frowned upon in the community, which means you will want to avoid being overtly commercial in your interactions. Don’t try to post sales pages or squeeze pages. Instead, you should focus on posting original, high quality content in your particular niche which will help position you as someone worth listening to.
How to Use Blog Interact for Your Business
If you are already blogging for your business, you can get started using Blog Interact to promote your business right away. It can be an excellent way to get backlinks to your site and drive more traffic to try to generate more leads and sales.
But before you get started trying to post content, be sure that you take time to look the site over carefully to learn the rules of the road.
Use the site as a visitor and commenter only until you start getting used to it.
Learn more about the community and the kinds of things that the people in your niche are most interested in. Learn what kind of content they like best and how they share. Take the time to be helpful if the occasion demands and remember that with social networking, the emphasis is on being social, not on selling.
Once you have a feel of what works and what doesn’t work on Blog Interact, then you will be ready to start posting your own content in a gradual and cautious manner. Don’t bombard people and overwhelm them. The goal is to post one great piece of attention-grabbing content, not a dozen pieces of average content.
The goal here is not to over-post or out-post everyone else, but rather to post excellent articles that will be shared on other people’s blogs. You will also want to locate other bloggers in your niche to start building a relationship.
If your content is great and another blogger feels connected to you, they might post the content on their own blog. You will want to do the same. Also be sure to send messages to bloggers like yourself to start building relationships.
You will not want to try the usual things businesses do at other social media sites. Don’t ask for backlinks or a post as you would for a retweet at Twitter. Instead, try to get to know others in your niche. If you have great things to say, then over time you will get the backlinks and passalong promotion that you are looking for.
The Internet is all about making connections, and social media and social networking sites take that goal one step further. With Blog Interact, the most social of all Web 2.0 users, bloggers, now have a place to share and build relationships.
No matter what your business, if you don’t already have a blog, you need to in order to keep your site looking fresh and up to date. If you already do have one, you will want to connect with bloggers in your niche who are in the know and grow your list of leads and sales through the power of social media through Blog Interact.
Further Reading
How to Research A Niche for Online Profits (Marketing Matters)
How to Conduct Keyword Research for Online Profits (Marketing Matters)
