September 23, 2011
Mobile Matters
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by Jeff Hamilton, Joan Mullally and Andrew Simon
***WARNING*** Only download this guide if you want to super-charge your marketing to mobile users online and offline.
Quick Response, or QR Codes, are one of the hottest ways to market to Smartphone users, regardless of whether you have an online business or a bricks and mortar one.
In this handy guide, learn how to get started marketing like a pro with QR codes. You will discover what QR codes are, how to make them, and the best ways to structure your QR code campaigns so that you can track their effectiveness.
You will learn more about some of the top free QR code creation sites online, and how to create mobile optimized landing pages.
Learn 40 of the top ways to use QR codes no matter what niche you are in, and reap the rewards. Start using QR codes today if you are looking for more traffic, customers and profits for your business.
40 Ways to Use QR Codes For Mobile Marketing
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ABOUT THE AUTHORS
Jeff Hamilton, from an academic family, has climbed the corporate ladder to become a director of technology at a Fortune 100 firm. He is the author of several popular titles on finance and technology and contributes regularly to a variety of websites, including the Technology-Leadership blog.
Andrew Simon has worked in some of the top financial houses and technology-focused companies in the world for over a decade. He is one of the leading consultants at Technology-Leadership.com and is currently working to expand the capabilities of Android-based Smartphones.
Joan Mullally has worked in print publishing for almost 20 years and digital publishing for fifteen. She has worked in online marketing full-time for over a decade and has served as one of the top marketing consultants for Accent Marketing Group Inc.
Joan’s emphasis is on using technology and her extensive marketing experience to help start-up businesses launch, expand and grow successfully. Her ability to analyze websites and then metrics also enables her to turn around companies that are not making the most of their online presence, and help them improve their conversion rates.
Buy Now: 40 Ways to Use QR Codes For Mobile Marketing (Mobile Matters)
September 23, 2011
Mobile Matters
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by Joan Mullally and Andrew Simon
If you are marketer, then you are in the middle of a revolution: the mobile revolution.
In fact, you are in the middle of the mobile commerce, or M-commerce revolution. The mobile devices that people are now using more and more every day are transforming the way consumers behave and buy online.
This guide is designed with the busy business owner in mind, to help them get ready for the tsunami of sales that can come through catering to Smartphone and tablet computer users hungry for information, goods and services that can make their lives easier and offer real value for money.
You can learn how to master the mobile revolution by
understanding the mobile commerce habits of your ideal customer, and giving them what they are looking for at your mobile-friendly website.
Learn about best practices in creating mobile friendly-sites. Discover the best ways to market to your mobile-based customers through e-mail marketing, social networking, and more.
Find out what the top mobile commerce shopping surveys have to say about what people are looking for online, and how you can lead the charge to deliver a superior shopping experience at your site.
By knowing the interests, habits and motivations of mobile users in your niche, you will be able to craft mobile marketing messages like a mind-reader, turning browsers into buyers, and researchers into return customers again and again.
If you’re not quite sure what to make of mobile devices in the marketplace, this guide is designed to help bring you up to date on the latest mobile commerce trends. Add mobile marketing to your mix to capture the attention of mobile customers in your niche, and reap the rewards of the mobile shopping tsunami.
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ABOUT THE AUTHORS
Andrew Simon has worked in some of the top financial houses and technology-focused companies in the world for over a decade. He is one of the leading consultants at Technology-Leadership.com and is currently working to expand the capabilities of Android-based Smartphones.
Joan Mullally has worked in print publishing for almost 20 years and digital publishing for fifteen. She has worked in online marketing full-time for over a decade and has served as one of the top marketing consultants for Accent Marketing Group Inc.
Her emphasis is on using technology and her extensive marketing experience to help start-up businesses launch, expand and grow successfully. Her ability to analyze websites and then metrics also enables her to turn around companies that are not making the most of their online presence, and help them improve their conversion rates.
Buy Now: MOBILE MARKETING MIND READING: Mastering the Mobile Revolution by Understanding the Mobile Commerce Habits of Smartphone and Tablet Computer Users (Mobile Matters)
September 23, 2011
Money Matters
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by Carolyn Stone and Evelyn Trimborn
***DON’T LET MONEY WORRIES GET YOU SO STRESSED YOU MISS OUT ON CHANCES TO TAKE CHARGE OF YOUR FINANCES. YOU CAN SURVIVE AND EVEN THRIVE IN THIS RECESSION IF YOU LEARN HOW TO CONQUER YOUR MONEY-RELATED STRESS.***
We all suffer from stress of some kind every day, but ever since the economic downturn of the Autumn of 2008 in the United States which has gradually spread to many other parts of the world, money-related stress has become a major health concern globally.
With the recent roller-coaster on the stock markets in August 2011, and no clear signs of the U.S. economy to returning to its former prosperity any time soon, money-related stress is on the rise.
Many people are still facing job loss, while others who have been out of work since the recession started have still not returned to full-time employment.
With the prospect of unemployment benefits running out, and no health insurance or other benefits, even for people fortunate enough to have a job, money related stress is becoming a major public health issue. Money related stress can lead to all sorts of health concerns if it is not dealt with in an effective manner.
In this timely report, the authors look at the topic of money related stress in detail, what it is, what causes it, and what can be done to relieve money-related stress. If you and your family and friends have been facing trying times financially, learn how to identify financial stress, and the best ways to deal with it so that money worries don’t overwhelm you.
Discover the links between various types of major stressors and the health problems that financial stress can cause. Also learn how to regain your health and get on top of your finances in order to emerge from the recession stronger than ever before.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: TYPES OF FINANCIAL WORRIES
CHAPTER 2; WHAT IS STRESS?
CHAPTER 3: HEALTH PROBLEMS CAUSED BY MONEY-RELATED STRESS
CHAPTER 4: HOW TO IMPROVE YOUR HEALTH IN SPITE OF MONEY-RELATED STRESS
CONCLUSION
APPENDIX 1: YOUR HEALTH CHECKLIST
APPENDIX 2: DAILY STRATEGIES TO REDUCE STRESS
ACTION STEPS:
YOUR FINANCIAL STRESS CHECKLIST
ABOUT THE AUTHORS
Carolyn Stone and Evelyn Trimborn are the authors of over two dozen titles in the Health Matters, Money Matters and Business Matters series from Eternal Spiral Books. They are frequent contributors to a variety of websites and blogs, including insidersecretscorp.com and healthful-goddess.com.
Buy Now: HOW TO COPE WITH MONEY-RELATED STRESS Dealing With Financial Stress During the Recession (Money Matters)
September 23, 2011
Mobile Matters
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by Joan Mullally and Andrew Simon
***WARNING*** Only buy this guide if you are SERIOUS about building your mobile brand and beating your competition at the mobile marketing game.
In “6 Steps to Smartphone Success,” top Internet marketer Joan Mullally and technology consultant Andrew Simon give you a winning formula for getting started using QR codes for your marketing messages.
Whether you are a bricks and mortar business or a pure-play Internet company, QR codes can take virtually any paper medium, from a business card to ticket to a billboard, and turn it into a marketing opportunity that will drive people to your website and business.
If you are looking for the best way to tap into the growing mobile marketing revolution, and in particular the growing use of Smartphones all over the globe, this step-by-step guide can help you get started with the minimum amount of time, effort and money invested.
You will get step-by-step instructions on how to start your QR code marketing campaign, run it, and measure your results in terms of leads and profits.
You will also get a wealth of ideas on how to use QR codes, no matter what your business. In addition, you will discover how to match mobile marketing with local search marketing to grow your revenue if you have a bricks and mortar business.
This guide is packed ful lof up-to-the-minute information from the cutting edge of mobile marketing, designed to give you a competitive advantage over others in your niche.
If you are eager to start mobile marketing but not sure where to begin, download “6 Steps to Smartphone Success” and start taking action today.
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ABOUT THE AUTHORS
Joan Mullally has worked in print publishing for almost 20 years and digital publishing for fifteen. She has worked in online marketing full-time for over a decade and has served as the co-founder and one of the top marketing consultants for Accent Marketing Group Inc.
Her emphasis is on using technology and her extensive marketing experience to help start-up businesses launch, expand and grow successfully. Her ability to analyze websites and their metrics also enables her to turn around companies that are not making the most of their online presence, and help them improve their conversion rates.
Andrew Simon has worked in some of the top financial houses and technology-focused companies in the world for over a decade. He is one of the leading consultants at Technology-Leadership.com and is currently working to expand the capabilities of Android-based Smartphones.
They are the co-founders of the Mobile Matters imprint of Eternal Spiral Books and are the authors of over two dozen marketing, finance and technology titles.
Buy Now: 6 STEPS TO SMARTPHONE SUCCESS: How to Use QR Codes in Your Mobile Marketing (Mobile Matters)
September 23, 2011
Mobile Matters
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by Andrew Simon, Jeff Hamilton and Joan Mullally
**WARNING**: Try these top mobile marketing trends ONLY if you are prepared to transform your online business and boost your profits today…
If you are still sitting on the fence when it comes to making your business more mobile-friendly, this guide is designed to help you begin optimizing your business website for mobile devices quickly and easily.
The mobile revolution is already here, so it is now a case of either getting started, or getting left behind when it comes to mobile commerce (M-commerce).
Learn more about the increasing adoption and use of Smartphones, and what it means for your business. Discover the new forms of mobile marketing you are missing out on, and the 9 essential mobile marketing tactics that can help boost your online presence–and your profits.
With the help of this guide, you will also be able to start mapping out your successful mobile content publishing strategy, by learning what your audience needs, and delivering it.
In this guide, you will also get 13 mobile landing page creation rules, the best tools for making QR codes, and the most powerful ways to use them/
You will also learn how to measure the effectiveness of all your new mobile marketing campaigns, to help fine-tune your results and boost your conversion rates, for even more profits.
You will find handy further reading and resources sections, useful appendices and more at the end of the guide if you want to go even deeper into mobile marketing.
Finally, you will also get a checklist at the back of the guide to make sure that you do not miss out on any of the steps in this action plan.
If you are eager to increase your presence and profits online in your niche, download this guide and take action TODAY.
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ABOUT THE AUTHORS
Jeff Hamilton, from an academic family, has climbed the corporate ladder to become a director of technology at a Fortune 100 firm. He is the author of several popular titles on finance and technology and contributes regularly to a variety of websites, including the Technology-Leadership blog.
Andrew Simon has worked in some of the top financial houses and technology-focused companies in the world for over a decade. He is one of the leading consultants at Technology-Leadership.com and is currently working to expand the capabilities of Android-based Smartphones.
Joan Mullally has worked in print publishing for almost 20 years and digital publishing for fifteen. She has worked in online marketing full-time for over a decade and has served as one of the top marketing consultants for Accent Marketing Group Inc. Her emphasis is on using technology and her extensive marketing experience to help start-up businesses launch, expand and grow successfully. Her ability to analyze websites and then metrics also enables her to turn around companies that are not making the most of their online presence, and help them improve their conversion rates.
Buy Now: 4 TOP MOBILE MARKETING TRENDS TO TRY: Making Your Content Mobile-Friendly to Increase Your Presence and Profits Online (Mobile Matter)
September 23, 2011
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
**Looking for a way to make your business stand out from the crowd? Postcard marketing can help!**
Postcard marketing is one of the best ways to market your business offline. It has been an extremely popular tool in the past, but has decreased in popularity because so many marketers rushed online to try to market more cheaply via the Internet.
Their rush leaves space in countless mailboxes all over the country for your postcard to capture the attention of the people in your niche market.
If you are looking for an inexpensive way to promote to your prospective customers, you can use postcards to market your brand for business in a variety of ways.
In this guide, top marketers Joan Mullally and Evelyn Trimborn give you detailed instructions on how to get started in postcard marketing. Learn how to conduct research in your target market, to see if postcard marketing is right for your business. Master to art of creating attractive and compelling postcards that can work well work no to matter what your audience were niche.
Learn about best practices for business direct to consumer marketing, and business to business marketing. Also discover the best ways local businesses can drive customers to their bricks and mortar location using postcard marketing.
Postcard marketing is also not just to be used in the mail. Discover a wide variety of ways to use your powerful postcard promotions to boost your bottom line.
Also learn how to reach mobile device users in your niche market and how to integrate postcard marketing with all of your other marketing efforts.
If you want to:
+generate more leads
+make more sales
+build better relationships with your customers
+inform prospects of your new products and services
+build your brand
then learn how to achieve all five of these goals with postcard marketing to with the help of this step-by-step guide.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHAT IS POSTCARD MARKETING?
CHAPTER 2: THE MANY WAYS TO USE POSTCARDS TO MARKET YOUR BUSINESS
CHAPTER 3: POSTCARD MARKETING BASICS
CHAPTER 4: POSTCARD MAILING BASICS
CHAPTER 5: YOUR POSTCARD AND ITS OFFER
CHAPTER 6: HOW TO WRITE WINNING MARKETING MESSAGES
CONCLUSION
FURTHER READING
APPENDIX: POWER WORDS FOR POSTCARDS
ACTION STEPS: YOUR POSTCARD MARKETING CHECKLIST
Authors Joan Mullally and Evelyn Trimborn are two of the co-founders of Accent Marketing Group, Inc. and co-authors of over two dozen guides on successful marketing strategies. You can learn more at http://accentmarketinggroupinc.com and http://insidersecretscorp.com.
Buy Now: POSTCARD MARKETING SUCCESS: How Use Postcard Marketing To Promote Your Business (Marketing Matters)
September 23, 2011
Marketing Matters
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by Joan Mullally and Andrew Simon
***DO YOU KNOW HOW TO MASTER THE EXACT MOMENT A SHOPPER ONLINE IS ABOUT TO DECIDE WHETHER OR NOT TO BUY?***
IF NOT, THEN READ ON…..
Every day, your business is facing what Google has recently termed the “Zero Moment of Truth.” This is the moment when a new prospective customer looks up your business, brand, product or service online to learn more.
First impressions can be informative. But they can also be misleading. What is the searcher shopping online discovering when they enter the name of YOUR business or best product?
If you don’t know, it’s about time you started to find out.
Even if you do know, you might not be aware of the powerful influence of the Zero Moment of Truth.
Even if you are aware, you might be desperately wondering what you can do to improve your brand’s image online. In that case, it’s time to start mastering Google’s Zero Moment of Truth.
The author’s analyze in detail the book Zero Moment of Truth, authored by Jim Lecinski and published by Google. Then the provide a wealth of real-world examples that both online and offline businesses can apply and adapt to boost their presence at the Zero Moment of Truth.
Discover how to take charge of your online marketing profile. Learn how to answer your potential customer’s questions. Convince them as never before that YOUR solution is the right one for them.
If you want to master Search Engine Marketing (SEM) in order to beat out your competition, this timely guide can show you how to improve your online and even your offline marketing plans.
If you also want to survive and even thrive in the new mobile marketplace, you need to start mastering Google’s Zero Moment of Truth today.
Download this guide now and start taking action to master the Zero Moment of Truth for your business.
See how these tactics can transform your online marketing strategy and increase the success of your bricks and mortar or Internet-based business.
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About the Authors
Joan Mullally is a top marketing consultant and author with over two dozen “Marketing Matters” and “Mobile Matters” titles to her credit.
Andrew Simon has worked in the technology departments of some of the top finance-information businesses in the world and is a leading expert on mobile devices and apps, and all things to do with Google. He has co-authored nearly a dozen titles on mobile matters and founded his own consulting firm at Technlogy-Leadership.com.
Buy Now: Mastering Google’s Zero Moment Of Truth In Your Online Marketing (Marketing Matters)
September 23, 2011
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
WARNING: This Internet Marketing Toolkit is for SERIOUS small business owners only, who want top insider secrets to success at online marketing.
Top Internet marketers Joan Mullally and Evelyn Trimborn and often asked how they manage to do it all: run successful websites and online businesses, coach, consult, write high-quality books, and still have time to volunteer for charities, plus occasionally eat and sleep.
In this eye-opening special report, they give you 22 of the top Google tools they use to work smarter, not harder, in order to get it all done as Internet marketers.
These are not just powerful tools that make them money, and help them keep their fingers on the pulse of some of the top trends in marketing and technology today. These tools are also FREE, and can be really fun to use.
If you are looking to do more in your business, but just feel stuck, or have no idea where to begin, then start using the top tools revealed in this guide so that you can take your business to the next level of profit, strategy and success with your online marketing.
Using one or two of these tools can certainly help boost your business. Using all 22 can transform your business to a profit powerhouse if you start taking action TODAY.
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Authors Joan Mullally and Evelyn Trimborn are the co-founders of the Marketing Matters series for Eternal Spiral Books and the authors of more than a dozen marketing and small business titles. They have worked online in marketing, traditional, and digital publishing for nearly 20 years.
Buy Now: 22 TOP GOOGLE TOOLS FOR INTERNET MARKETERS: How to Make the Most of Google’s Free Tools to Grow Your Business and Increase Your Profits (Marketing Matters)
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