January 25, 2012
Happy Holidays, Valentine's Day
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by Evelyn Trimborn and Jacinta Carey
Every year, people are faced with that all-important question: “What do I get the people in my life for Valentine’s Day that shows them I care?”
This handy guide to gift giving on the most romantic day of the year covers a variety of options that will suit any taste and budget. No matter which special someone you have to gift to, this guide will help you save money and show your love at the same time.
It includes gift ideas for men, women, children, school friends, and work colleagues. Find great gifts for anyone from your girlfriend to wife, mother to grandmother, or from your boyfriend to husband, father to grandfather.
If you are looking for great homemade as well as purchased gift ideas, this guide will also offer you inspiration to help you find or create great gifts for everyone on your Valentine’s Day list.
You will learn:
+ The best ways to find the right card for your loved one
+ The best ways to give flowers without spending a fortune
+ How to make your own impressive tower of treats for pennies on the dollar compared with buying it online
+ The best romantic gifts for your significant other, without spending a dime.
Find out all about:
+ The best ways children can get involved in Valentine’s Day gift giving without spending a small fortune
+ Dealing with the question of jewelry for women
+ How to create your own homemade gift baskets containing quality items even on a budget
+ How to make your own candy and cookie pops.
You will also discover:
+ How to create a Valentine’s Day gift as unique as the person you are gifting to
+ Great ideas for small gifts for co-workers, teachers, classmates and more
+ What to give the man in your life for Valentine’s Day
+ Gift ideas for grandparents and other relatives.
If you struggle every year to come up with great gift ideas, or have a long list but little cash, this great guide will help you discover wonderful ways to mark Valentine’s Day and make magical memories without breaking the bank.
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TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: VALENTINE’S DAY CARDS
CHAPTER 2: VALENTINE’S DAY FLOWERS
CHAPTER 3: VALENTINE’S DAY CANDY GIFT IDEAS
CHAPTER 4: VALENTINE’S DAY JEWELRY
CHAPTER 5: THE SIGNIFICANCE OF VALENTINE’S DAY FOR WOMEN
CHAPTER 6: ROMANTIC VALENTINE’S DAY GIFTS
CHAPTER 7: VALENTINE GIFTS FOR ALL
CHAPTER 8: UNIQUE VALENTINE’S DAY GIFTS
CHAPTER 9 HOMEMADE VALENTINE’S DAY GIFTS
CHAPTER 10: INEXPENSIVE VALENTINE’S DAY GIFTS
CHAPTER 11: SPECIAL VALENTINE GIFT BASKETS
CONCLUSION
FURTHER READING
FREE NEWSLETTER AND GUIDES OFFER
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ABOUT THE AUTHORS
Jacinta Carey and Evelyn Trimborn are two of the editors for the popular blog Guru-Goddess.com and the authors of several romance novels.
Buy Now: Great Valentine’s Day Gift Ideas (Holiday Entertaining)
January 24, 2012
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
Twitter is one of the most popular Web 2.0 sites, used by millions of people all eager to connect with one another. Driven by the simple question, “What are you doing now?”, Twitter has become a social networking phenomenon that continues to grow every day. In this guide, you will learn how to use Twitter to:
+ Make friends
+ Gain a following
+ Connect with your customers
+ Follow the top thought-leaders in your industry
+ Keep an eye on your competition
+ Promote particular products and services
+ Build and market your online business effectively in only minutes a day
And did we mention that you can do each of these things in 140 characters or less?
In this detailed special report, top marketers Joan Mullally and Evelyn Trimborn explain what you need to know to get started marketing your business effectively using Twitter. You will also learn some of the most effective marketing strategies and tactics using Twitter, which can help you reach your business goals without spending too much time, money or effort.
You will learn:
+ How to open a Twitter account
+ How to craft a compelling customized Twitter profile
+ Where to get great customized backgrounds
+ The importance of your photo and logo
+ How to manage your Twitter account efficiently
You will also discover:
+The most common mistakes that business owners make on Twitter, and how to avoid them
+ How to promote your website or business effectively on Twitter each day
+ Tools, software, apps and plug-ins to help you make the most of Twitter
+ How to work Twitter into your daily business routine
+ How to incorporate Twitter into your overall online marketing strategy
and much more.
If you are eager to start promoting your blog, site, or business, don’t wait a minute longer. Use this guide to get you started using Twitter TODAY. Learn to harness the power of the millions of users on Twitter to sell more products and services through the power of this phenomenally popular social marketing site with the help of this invaluable guide.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: How to Get Started on Twitter
CHAPTER 2: STARTING TO TWEET
CHAPTER 3: HOW TO FIND PEOPLE TO FOLLOW AND GET FOLLOWERS TOO
CHAPTER 4: COMMON MISTAKES TO AVOID ON TWITTER
CHAPTER 5: ADDITIONAL ITEMS FOR MAKING TWITTER EASIER TO USE
CONCLUSION
FURTHER READING
ACTION STEPS CHECKLIST
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ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are two of the founders of Accent Marketing Group, Inc. and the editors of the blog at the site. They are the authors of over three dozen guides on finance, marketing, Internet marketing and other self-help topics.
Buy Now: How to Start Using Twitter as an Effective Marketing Tool for Your Business (Marketing Matters)
January 24, 2012
Mobile Matters
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by Joan Mullally and Andrew Simon
Mobile-friendly websites can be a unique money-making opportunity if you use them in your business to create all-new streams of revenue by taking advantage of what makes mobile devices unique.
In this guide, top mobile marketing authors Joan Mullally and Andrew Simon examine the wide variety of ways in which you can use the mobile version of your website to earn extra income.
The goal of any mobile-friendly website will be to allow your visitors, who are your potential customers, to accomplish as many tasks as they can at your site without the smaller screen or functionality acting as a barrier in any way.
Learn how to use your mobile-optimized website to market more effectively than ever before, both online and offline.
Whether you are a web-only or a bricks and mortar business, learn how to leverage your mobile-friendly website to take advantage of all the opportunities available thanks to the mobile revolution.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHAT MAKES MOBILE TECHNOLOGY SO UNIQUE FROM A BUSINESS STANDPOINT?
CHAPTER 2: WHAT PEOPLE USE THEIR MOBILE DEVICES FOR
CHAPTER 3: MAKING MONEY FROM MOBILE
CHAPTER 4: HOW TO DRIVE TRAFFIC TO YOUR NEW MOBILE SITE
CHAPTER 5: MAKING MONEY WITH MOBILE-EXCLUSIVE PRODUCTS AND SERVICES
CHAPTER 6: TIPS FOR MAKING THE MOST OF YOUR MOBILE MARKETING SITE
CONCLUSION
FURTHER READING
APPENDIX 1: GETTING YOUR WEBSITE MOBILE READY
APPENDIX 2: DEVELOPING AN APP FOR YOUR BUSINESS
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ABOUT THE AUTHORS
Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 15 years, with expertise in the health, finance and small business niches. She has launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new opportunities that mobile marketing offers.
Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android applications for his clients.
Buy Now: How to Profit from Your Mobile Website (Mobile Matters)
January 23, 2012
Marketing Matters, Non-Fiction
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If you are wondering what your target customer is thinking in reference to the most important topics in your niche, one way to put your finger on the pulse is to head over to Twitter to see what they are tweeting about.
Twitter is one of the most powerful and popular social media sites available, and many business owners have started to wonder about how they can use Twitter to market their own business effectively
Successful marketing online is all about knowing your niche. Niche research is something many business owners spend their time on when they first get started (along with keyword research), but they do not always keep as up to date on their niche as they should. Twitter can help. Type in a keyword related to your niche, and see what people are talking about.
These people are all potential customers, once you know how to get started using Twitter, and how to use it as an effective marketing tool for your business.
One of the reasons Twitter is such an effective tool is that it is short, sharp and to the point. Say what you need to say in 140 characters or less, post it to your followers (either existing customers or new followers you get on Twitter), and join in the conversation.
When you have written your tweet, it can appear on the twitter website, on short message services, instant messaging sites or even on third-party applications like Facebook or Twitterific. You can even add a script to your blog or website to show your most recent tweets. Those who have chosen to follow your updates might even re-tweet your information. If a lot of people all do this, we term this ‘going viral’ and it can result in a huge burst of traffic to your site.
Twitter combines the fun and immediacy of texting or instant messaging with the power of contacting everyone in your social circle all at the same time. It can help you stay in touch with people, learn more about your competitors, find out what your customers in your niche really want, and more.
Want to follow someone’s updates and see what they are up to with their business or life in general? Simply sign into your Twitter account, type in their Twitter address or username and click the “Follow” button. That’s all there is to it.
The amount of time that spent reading the messages is very short, and you therefore keep in touch and let people know what your business is doing a lot more frequently even than sending out interesting promotional emails.
Twitter is also much more of a two-way conversation. You can get to know the ideal customer in your niche a lot faster by seeing who they are and what they tweet. You can even see who is following them. Think about it. Who are you more connected with? The people who are on your IM list or in your mobile phone to text, or the people who email you or whose site or blog you visit?
If you want to stay connected with prospects, customers and clients in your niche to marketing your products and services effectively, Twitter can make this easy once you open your account and learn how to make the most of this social network as a marketing tool for your business.
FURTHER READING
Successful Social Media Marketing In 15 Minutes A Day
How to Use Twitter for Viral Marketing
How to Research a Niche for Online Profits
Keywords
January 23, 2012
Marketing Matters
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by Joan Mullally and Evelyn Trimborn
How to Drive Traffic and Earn Profits from Social Networks Quickly and Easily
No matter where you turn in the Internet marketing world, the top professionals are constantly discussing the best ways to try to leverage the power of social media marketing in order to promote their products and services.
In a lot of cases, they make it sound as though it is the Gold Rush of the twenty-first century. It is easy to get obsessed, some would even say addicted, to online activities, including promotion and driving traffic; however, the hours can soon slip by, with little accomplished other than reacting to posts on the social networks or answering email.
The truth is that while it can be fun, there isn’t any need to spend hours a day on social networking for your business. In fact, you can easily create a routine of social media interactions amounting to fifteen minutes a day or so, using some common sense and some of the convenient tools that are available to help you build your social media presence in an automated way for at least part of the postings you put up at the top social networking websites. The more traffic you have, the more profits.
In this step-by-step guide, the authors cut through the mystique of social media networking and come up with a blueprint you can adapt to meet the goals of your business. You will discover that social media marketing will work best if you first identify the unique goals of your individual business and how to locate the ideal customers in your niche. Questionnaires guide you through this fact-finding process, helping refine your individualized social media marketing plan.
You will also be able to set specific goals for your efforts and learn how to track and test your campaigns and results. Once you have your plan and goals in place, you will get a complete checklist on how to carry out your plan in as little as fifteen minutes a day.
In addition to your action plan and social media marketing campaign checklist, there is a handy further resources section, plus two appendices which give in-depth information on how to promote your website using Digg, and how to create a highly-converting squeeze page in order to generate leads through your social marketing efforts.
If you are still struggling to drive traffic to your website or trying to make sense of the bewildering range of technologies and Web 2.0 websites, this guide will help you clarify your goals and how social media marketing can be a valuable tool to help you achieve your aims and produce profits.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: SOCIAL MEDIA MARKETING PLANNING
- MY BUSINESS GOALS QUESTIONNAIRE
- MY SOCIAL NETWORKING QUESTIONNAIRE
- COMMENTS ON THE QUESTIONNAIRES
CHAPTER 2: CREATING YOUR SOCIAL MEDIA MARKETING PLAN
- FACEBOOK
- LINKEDIN
- TWITTER
CHAPTER 3: WHERE DOES YOUR IDEAL CUSTOMER SPEND TIME?
CHAPTER 4: SPEEDING UP AND CUSTOMIZING YOUR SOCIAL MEDIA MARKETING
CHAPTER 5: THE IMPORTANCE OF SHARING ON SOCIAL MEDIA NETWORKS
CHAPTER 6: FINALIZING YOUR CUSTOMIZED PLAN
- YOUR 15-MINUTE SOCIAL MEDIA NETWORKING TEMPLATE
CONCLUSION
FURTHER RESOURCES
ACTION STEPS FOR SOCIAL MEDIA MARKETING
YOUR SOCIAL MEDIA MARKETING CHECKLIST
APPENDIX 1: HOW TO USE DIGG TO PROMOTE YOUR BUSINESS
APPENDIX 2: HOW TO CREATE A HIGHLY-CONVERTING SQUEEZE PAGE
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ABOUT THE AUTHORS
Author Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Author Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics. They are both successful affiliate marketers and can be found at Accent Marketing Group Inc., offering their expertise to a variety of clients eager to take advantage of all the business and marketing opportunities the Internet offers.
Buy Now: Successful Social Media Marketing In 15 Minutes A Day (Marketing Matters)
January 22, 2012
Business Matters
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by Joan Mullally and Evelyn Trimborn
Starting your own small business can be a wonderful opportunity to work for yourself, to earn a better income or to replace lost income, but it is hard work and small businesses often have several obstacles in the way of their success. One of the main ones is not being taken seriously because your company is considered to be too small.
If you want to run a successful small business while landing medium-sized or even larger clients, there are several steps you can take to make your business look larger and more impressive in order to gain more credibility.
As a small business, you often can’t afford expenses such as a receptionist, professional office space, a member of staff for every job that needs to be done, and so on.
However, with a bit of foresight, you can create the impression of running an efficient business that looks larger than it really is – one that is worth dealing with. You can even accomplish this without breaking your budget once you know how.
In this guide, top marketers Joan Mullally and Evelyn Trimborn, co-founders of Accent Marketing Group, Inc., will be showing you some of the best ways to present your small business in a more professional light, even if you are only a lone employee.
Discover the best ways to make your business look larger. Learn how to position yourself as an expert in a variety of ways designed to impress prospective customers and win you word-of-mouth recommendations and testimonials.
Discover the best and most cost-effective ways to drive traffic to your website and take advantage of both online and offline marketing opportunities. Position yourself to make the most of all the sales and business opportunities that will come your way as you build your impressive professional profile. Best of all, learn how to do this even if you only have a small budget.
In this guide, you will also get handy appendices on how to build brand recognition and how to start outsourcing effectively to grow your business even more rapidly and score the top clients that you are aiming for in your niche or industry.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: YOUR BUSINESS BASICS
CHAPTER 2: YOUR COMPANY MATERIALS
CHAPTER 3: YOUR ONLINE PRESENCE
CHAPTER 4: DRIVING TRAFFIC TO YOUR WEBSITE TO GROW YOUR BUSINESS
CHAPTER 5: ADVERTISING YOUR BUSINESS
CHAPTER 6: SPREADING THE WORD ABOUT YOUR BUSINESS
CHAPTER 7: EFFECTIVE SALES STRATEGIES FOR YOUR SMALL BUSINESS
CONCLUSION
APPENDIX 1: SMART OUTSOURCING TIPS FOR BUSINESS OWNERS
APPENDIX 2: THE KEY INGREDIENTS OF LASTING BRANDS
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of over two dozen guides in the Business Matters, Marketing Matters and Mobile Matters series. They are the co-founders of Accent Marketing Group, Inc. and love to consult for small to mid-sized start-up companies.
Buy Now: How to Make Your Small Business Look Larger Even on a Budget: Enhance Your Business Image Without Breaking the Bank (Marketing Matters)
January 21, 2012
English Study Buddy Guides
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by Siobhan McNally
“Death of a Salesman” is considered to be one of the finest works of Arthur Miller and one of the foremost plays in modern American literature. The way the play encapsulates and evokes America at the time it was written, while also exploring various aspects of human nature, has made it a timeless classic for both stage and screen.
“Death of a Salesman” is also a popular set text for examination boards around the world. In this study guide, the author presents the main aspects of the play, setting, character and plot. Students and teachers alike will find invaluable the in-depth insights into the play, including themes, the use of symbolism, the importance of stage direction, and more.
You will also learn how “Death of a Salesman” is related to other works of literature, in particular to the tragic form, and how its significance can be seen in the play as a whole.
Sample examination questions for coursework and examination preparation, plus a variety of activities, provide opportunities for students to engage deeply with the material and through this detailed study, try to help them gain good grades. These activities can also help them gain a true appreciation of this timeless work of literature. Written by an experienced teacher, with exam success in mind, this English Study Buddy Guide can be downloaded and used immediately by students and teachers seeking a deeper understanding of the play.
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AUDIENCE:
High School Students
High School Teachers preparing students for coursework or examinations regarding the play
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TABLE OF CONTENTS
INTRODUCTION TO THE STUDY GUIDE
INTRODUCTION TO THE PLAY
INTRODUCTION TO THE CHARACTERS
PLOT
SETTING
CONSTRUCTION
SUMMARIES OF EACH ACT
+ACT 1
+ACT 2
+REQUIEM
COMMENTARY ON THE PLAY
THEMES
CHARACTERS
SYMBOLS
STUDENT ACTIVITIES FOR CLASSWORK/HOMEWORK/COURSEWORK
ESSAY QUESTIONS
+CHARACTER
+WHOLE TEXT
+OPINION
RESEARCH ACTIVITIES
FURTHER READING ACTIVITIES
A BIOGRAPHY OF ARTHUR MILLER
+MILLER’S THEATER
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ABOUT ENGLISH STUDY BUDDY GUIDES
English Study Buddy Guides are designed to aid the busy teacher so they can prepare their class well for classwork, coursework and/or examinations
Above all, they have been created to help the student find an “English Study Buddy” who can help make sense of some of the greatest works in English and American literature.
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ABOUT THE AUTHOR
Siobhan McNally was educated in the United States and England, and has been a teacher of English Language and Literature for nearly three decades. A former student of Frank McCourt at Stuyvesant High School, she was also mentored by him during her teacher training course at New York University.
She received her Master’s Degree in Renaissance English Literature from the University of Sussex, and has served as an examiner and Senior Examiner for most of the Examination Boards in the UK.
She is the founder of English Study Buddy and the author of a variety of study guides, including Dickens’ Great Expectations and Keneally’s The Playmaker.
Buy Now: A STUDY GUIDE TO “DEATH OF A SALESMAN” BY ARTHUR MILLER (English Study Buddy Guide)
January 20, 2012
Marketing Matters
2 Comments
By Joan Mullally and Evelyn Trimborn
This guide includes insights into what it means to start and run an information marketing empire online, and how to make the most of your content marketing efforts.
Information marketing is a multi-billion dollar industry, and growing, as more and more people turn to online education, and budding or established businesspeople start to market their knowledge and skills in the form of ebooks, ecourses, and membership websites teaching users how to learn new and valuable skills, coaching programs and expert consultations.
If you are interested in starting a profitable online business, information marketing might be the best way to make the most of your knowledge, skills and experience, and run a digital business from the comfort of your own home.
If you already have an online business, but it is not performing as well as you would hope, or, you would like to grow additional revenue streams, information marketing can help you achieve both of these goals.
In this step-by step-guide, the popular Marketing Matters authors once again deliver a clear action plan for would-be information marketers, helping you make the most of your online content for increased traffic and more products, for more profits.
In this guide, you will learn what information marketing it, and what it can do for your existing business. If you do not yet have an online business, you will learn how to start creating an information empire and then using the content you create or acquire to marketing your business effectively.
Handy appendices show you how to use RSS feeds to get more content for your website, for less effort, how to create podcasts from your content, for audio content that can reach a whole new audience, how to write great headlines, press releases, sales letters and much more.
As always, step-by-step action plans are included to help get you started on launching your lucrative information empire as quickly as possible, for sales of both affiliate items, and even your own high-quality information products.
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Buy Now: Information Marketing Success: How to Make the Most of Your Online Content for Increased Traffic and Profits (Marketing Matters)
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by Evelyn Trimborn and Jacinta Carey
