It seems like everyone is talking about mobile devices these days, but what does it all mean for YOUR business?
If it all sounds very complicated and you are not sure where to start in order to put your brand or business in front of mobile users, this guide is designed with you in mind.
Top Internet marketer Joan Mullally and technology consultant Andrew Simon review the mobile revolution:
+how it started
+where it is now
+its potential effect upon your business.
They discuss how mobile device users use the Internet to search for information, particularly local information. They will even show you the three main myths about mobile that cause even the top companies on the Internet to fail when it comes to delivering mobile-optimized websites.
You will discover:
+the three most common mobile myths;
+why you need to stop believing these myths, so you can take your business to the next level;
+the three things you must do if you want to go mobile with your business;
+three top trends in mobile marketing that you will want to keep an eye on;
+how to get started optimizing your site for mobile,
and much more.
At the end of each chapter, you will get clear action steps to get started transforming your business to a mobile-friendly one. This guide also contains suggestions for further reading and resources.
If you feel completely at a loss to understand what all the fuss is about regarding mobile marketing, this guide will get you off to a great start creating highly-converting mobile-friendly content and other mobile marketing materials for your business.
3 MOBILE MYTHS, 3 MOBILE MUSTS: A Beginner’s Guide to Growing Your Business by Making It Mobile-Friendly
TABLE OF CONTENTS
CHAPTER 1: WELCOME TO THE MOBILE REVOLUTION
CHAPTER 2: HOW THE iPHONE TRANSFORMED THE INTERNET
CHAPTER 3: HOW MOBILE USERS ACCESS THE INTERNET
CHAPTER 4: WHY MOST WEBSITES ARE NOT MOBILE FRIENDLY
CHAPTER 5: THREE MOBILE MYTHS
CHAPTER 6: THREE MOBILE MUSTS
CHAPTER 7: THREE HOT MOBILE TRENDS TO TRY
CHAPTER 8: TRACKING YOUR MOBILE MARKETING SUCCESS
APPENDIX 1: HOW TO SET UP CLICK TO CALL AND GOOGLE MAPS ON YOUR OWN SITE
APPENDIX 2: SETTING UP YOUR NEW WORDPRESS SITE
ABOUT THE AUTHORS
Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 16 years, with expertise in the health, finance and small business niches. A former educator and the author of over two dozen how-to guides, she excels at providing clear, practical action steps to help readers and her clients grow and transform their lives for the better.
Andrew P. Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.
Together, Joan and Andrew have launched the Mobile Matters series of guides in order to help non-technical business owners make the most of the great new money-making opportunities that mobile marketing offers.