Good publicity is essential for any online business. However, there are more online businesses than ever, so it can be hard to make your brand or business stand out from your competition. Getting regular publicity, however, can change all that, leading to increase brand awareness, and with it, more traffic, subscribers and sales.
In this guide, you will discover 33 ways you can generate publicity for your online business even if you have little to no experience in presenting yourself or your business to a wider audience.
Discover what publicity is and isn’t. Learn how to create your own media page, elevator speech and resource box.
Learn the best ways to connect with the media and get more press coverage. Discover a range of free or low-cost ways you can garner publicity to boost brand awareness without breaking the bank.
Study the examples and templates provided to kick-start your publicity blitz and see what a difference it can make to your connections with your target audience. You won’t need to miss out on the great opportunities available any more once you master these easy but effective techniques.
If you’ve been looking for ways to get more publicity for your site or business but aren’t sure where to start or what will really work, grab this guide and start using everything you learn today, for a better brand and business.
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Table of Contents
What’s in This Guide
Introduction
33 Ways to Generate Publicity for Your Online Business
Conclusion
Further Reading
Appendix 1: Press Release Template
Appendix 2: Sample Press Release
Checklist of 33 Ways
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About the Author
Joan Mullally has been an online marketer and publisher for more than 20 years and an educator for more than 30. She has written more than 80 small business and marketing guides designed to help readers gain the skills they need to succeed.
