We’ve written before about how content is king in any online business, in order to drive traffic, sales and profits. Here are 5 more reasons to pay more attention to your content creation.
5. Content Lets You Establish Your Expertise
When potential customers are searching for solutions to their problems, or considering making a purchase, one of the hurdles they have to overcome is the lack of trust in dealing with a business they’ve never dealt with before. In many cases, this lack of trust is based on the fact
that these potential customers simply don’t know who’s a qualified expert in the niche or industry ield and who isn’t. With high-quality content on your website or blog, it is easy to show that you are a person who knows what they’re talking about, and your business can offer real solutions to the potential customer’s problem.
6. Content Helps You Explain Your “Value Proposition.”
There is a lot of competition in many niches these days. Your prospective customer basically needs to know why they should buy rom YOU versus anyone else. Your content shows your expertise. You might also offer a Unique Value Proposition, such as 20 years of working in the industry and willingness to give them some real insider secrets as to how to succeed in a particular area. Value is not always about price. It is about what really works and what doesn’t.
7. Content Lets You Service Your Existing Customers
Whenever a site visitor asks for more information, you can bet that there are many more people who are wondering the same thing. Become the person they go to when they have ‘pain points’. FAQs and “How To” content on your website can help some of these potential customers with the issues they may be having, and turn them from browsers into buyers. Use those pain points to create free products as lead magnets to get more subscribers, and paid products that will help them gain the skills they need to succeed.
9. Content Can Help You Expand Your Social Media Footprint
Content is more than just reports and ebooks. Content also includes images, videos, short articles, infographics, memes and more. And these are just the types of things that people love to share on social media websites. By including content that people share on Facebook, Twitter and Pinterest, you’re creating making valuable links and contacts and spreading the word for free or cheap. Expanding your social media footprint in this organic way can be an invaluable way to build your business.
Be consistent in your content creation, and see what a difference content marketing can make to your business.
