Is your business ready for the mobile revolution? If it is, it’s time to start thinking more about going global.
The increasing trend towards Smartphone ownership and use is not just happening here in the United States, but all over the globe. The Android platform, going head to head against the iPhone, has almost 50% of market share in the Asian and Pacific rim countries as of the end of November 2011, is growing in mobile ad share, and looks poised for even more meteoric growth as Apple’s iPhone struggles to insert itself into the market.
Apple’s iPhone led and is still ahead of the pack. For a time the Android-based devices looked as though they might be catching up. However, figures released by Apple in the third week of July 2011, with respect to their second quarter performance (Q2 2011) have revealed that they sold four times MORE Smartphones in Asia than they had predicted, doubling their revenues.
This is an interesting trend that Android and Google, with their new Chrome OS based mobile devices, will need to look out for.
For you as a mobile marketer, it means Apple is still tops in this space, but get ready for some hot mobile phone and device wars all over the world very soon. This being the case, NOW is the time to start getting your website mobile ready.
It can seem like a scary concept, but you are literally leaving money on the table if you don’t. Marketing on mobile through a mobile friendly site, and through the device itself, via QR codes, are the name of the game.
You might think you already have a great website and an effective marketing plan, but it can’t hurt to dig a bit deeper to find out what the top mobile marketers are doing out there. (Here’s a hint: According to Google, in their book The Zero Moment of Truth, only 21% of the top brands in the US have mobile-friendly websites—can you say the phrase HUGE opportunity?)
Once you have a website, anyone in the world will come to it. What will the see if they do? Once you are selling digital products as downloads, you can sell to anyone, anywhere in the world, with no need to worry about postage, handling customs forms, or any of the other drawbacks that come with mailing out physical products.
If you are ready to go mobile, and go global, now is the time to join the small percentage of top sites who have taken the trouble to go mobile.