Are you an online entrepreneur? That means you have a website set up. Every now and then, it is good to evaluate how your marketing efforts are working with your website. This is one way to boost your earnings.
Is your website doing all that it can do for you? If not, then you may want to re-evaluate your website structure.
Ask yourself one question: Is my website relevant? If you are using SEO to create page titles, tag lines and anchor text within content, then you are on the right track, but even an informational website can do more to pay for itself and create income for your business.
Here are some ways to boost the earnings:
* Affiliate programs – You can promote products that are complementary to yours on your website. Each time someone clicks on the links, they are directed to that website. You are credited based upon the way the program is set up. Choose an affiliate program with a full toolbox of aids to help with your promotion and also incentives for top sellers.
* Create a newsletter – This encourages others to read and share your website. It is also one way to build your list of potential customers. Create an opt-in page where they can enter their name and email address in exchange for a free monthly newsletter in their inbox.
* Use clear navigation – Include a website map so visitors can see at a glance what your website has to offer. Use buttons that clearly tell customers what action you want them to perform. This way there will be no doubts in their minds. Your buttons can be a “call to action” for affiliate programs and your own products.
* Showcase your products – Create an online store or catalog where visitors can see your products and read a description before they buy. Offer deals where they can get free items for buying certain products, or referral bonuses.
* FAQs page – This is where they can find out about you and your customer service. Use it to answer commonly asked questions so that you aren’t saddled with emails all containing inquiries that are obvious.
* Guest blogging – Agree to blog for others, in a complementary area of your niche, in exchange for links to your website. This way you can give their readers a taste of your style and what you have to offer. You can extend the same courtesy to the other blogger to create a mutually beneficial partnership.
* Look around – Find the websites that are the most popular in your niche and on the internet at large and see how they are using their website to maximize earnings. Try a few pages from their book and see how it works for you.
Looking to earn more from your website? Here are some suggestions to get you started.
