Romance Rules Even In A Recession
April 10, 2009 Fiction 2 CommentsIn the article “Recession Fuels Readers’ Escapist Urges” in The New York Times, it states that eHarlequin.com sales were up over 32% in the last three months of 2008, and still growing in the first three months of 2009!
Some highlights of the article include:
- Bookscan tracked a 2.4 percent rise in romance sales compared with a slight decline in sales of general adult fiction for the same period.
- Romance readers are considered among the most loyal fans, sticking to a series or an author once they have grown attached to one.
- Romance readers have always tended to buy in much higher volumes than people who read other genres like literary fiction.
- Romance novels have also captured a larger proportion of the electronic book market than other categories.
You can read the full article here: http://www.nytimes.com/2009/04/08/books/08roma.html?_r=1
Better still, you can keep this trend growing by indulging in your favorite romances at HerStory Books
Get 10% off ePrices at eHarlequin.com’s eBook Store
Get 4 books for $0.99 + FREE book with membership. Rhapsody Book Club, join now!