PPC: Pay Per Click, and how to market on the search engines 1

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various search engines and websites on the Internet. PPC marketing may often be referred to as search engine marketing, pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the

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SEM

SEM stands for Search Engine Marketing, a variety of strategies used to marketing your website with a view to getting more traffic to it. Strategies include PPC (Pay Per Click), CPA networks (Cost Per Acquisition) banner ads and other forms or advertising. PPC is very common for both large and small companies, and is a

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SEM

SEM stands for Search Engine Marketing, a variety of strategies used to marketing your website with a view to getting more traffic to it. Strategies include PPC (Pay Per Click), CPA networks (Cost Per Acquisition) banner ads and other forms or advertising. PPC is very common for both large and small companies, and is a rapid way of getting targeted traffic to your site. Banner ads are very common, but the campaigns are not very targeted and can be very expensive.

Search Engine Marketing

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites to search engine users by increasing the website’s profile so that it will appear as high as possible in the results list (also referred to as the Search Engine result pages (SERPs). SEM methods include: Search Engine Optimization (or

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What are SERPs?

< ![endif]–> What are SERPs? Search Engine Results Pages The links that the search engine delivers when you type in a query, for example American Cocker Spaniel. The whole goal of SEO is to get to the top of the SERPs. SERPs will also frequently have ads on them, on the tops and right hand

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