Every successful modern business needs a website. Every successful website needs high-quality content. If you are like most business owners, however, writing might be one of your least favorite chores, one you feel that you do badly, or a task for which you rarely have time in your busy day. If this is your main issue, it’s time to learn the essentials of using PLR for your content creation.
First, what do we mean by content? It will usually be words on the page, such as articles, blog posts, ebooks and more. It takes time to keep your site fresh so your visitors will keep coming back for more.
You could hire a freelance writer, if you have the budget for it. Or, you could get great content inexpensively through using Private Label Rights (PLR). Think of PLR as the store brand in many supermarkets. The supermarket chains do deal with top manufacturers to create the products for them, but allow them to put their own brand on them, not the name brand. In the same way, if you buy a package of PLR, you are buying the rights to use the content, not creating it yourself from scratch.
The secret with PLR these days is to turn it into a range of forms, such as lists, top 10s, and more. It is also important to re-write it to a certain extent so that you don’t get zapped by a duplicate content penalty from Google, or people think you have plagiarized because they don’t understand the concept of PLR.
Another important thing to consider is that PLR content can go beyond the words on a page, to include:
images
video
infographics
PowerPoint decks
software
and more.
It really depends on the niche or topic you are working in.
So if you’ve been struggling to keep your site or blog up to date and interesting, or create the kind of niche-related information products your target audience would love, it might be time to check out PLR and see what a difference it can make to your business.
FURTHER READING
GUIDES
Quick Content Creation Using PLR
COURSES
