Content for Your Niche

One of the main problems with setting up a website is getting content.

If you are not much of a writer, this can seem like a real nightmare.

Fortunately, there are a number of solutions to this issue whcih are quick and easy.

The first one is to look for existing articles that you can get reprint rights to. There are a number of different ways to do this.

Taking our Bichon Frise Training and Bichon Frise Grooming Tips niches as examples, type those into the search engine, and see what pops up.
Chances are there will be many great articles. Find some really good ones from smaller sites, and ask the authors if you can link to them, or even get permission to share them with others. You can also put them in an iframe, so the content incorporates into your site, but is still separate from it. Make sure you do have the keywords on your portion of the page, and in the metatags as well.

Google is cracking down on iframed sites, but it is a fast way to build an impressive looking site if your mail goal is to sell affiliate products. And a good stop-gap measure until you can get more meaty articles produced yourself one way or the other.

If you can get re-use or re-print permission, use the articles that you find as the basis for your research and write your own, taking the trouble to not only improve what you read, but keyword it using your SEO strategies as well.

There are also places which sell PLR articles, Private Label Rights, allowing you to buy a bunch of articles or special reports for a fraction of what it would cost to produce them yourself (remember, time is money–make sure you are ‘paying yourself’ at the least the minimum wage). Then there are MRR articles, Master Resell Rights.This is a report you can not only use yourself, but sell to other as well.

If you are working as an affiliate, this is not a bad additional stream of income to have.

But the main thing is to get up at least 5 to 10 pages, with an SEO’d article on each, with content that relates directly to the affiliate product you are trying to sell.

Even producing one article a week will give you a month’s worth of content for a blog, for example, each with a link to the product/s you are selling.

You can also hire a freelancer, but that can get expensive and often they will use article writing software for very silly sounding results.

Finally, you could consider going to article banks like ezinearticles.com to fine a wealth of free articles you can use so long as you reproduce the resource box with the author’s information.

Whatever you decide, make sure you keyword the content and the metatags, for the best SEO.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.