Content marketing is an essential skill for the modern business owner. Unfortunately, it is often our least favorite task, for a number of reasons. It is not readily apparent how it brings profits into your business. You might hate writing. There are so many things on your to-do list that it is tough to find the time to sit quietly and write something.
However, content marketing is the key to bringing free traffic to your site, because every piece of content could be the ‘winning lottery ticket’ that attracts the search engines, and/or goes viral because your target audience loves it so much that they pass it along to others.
Content Keeps You Active and Creative
Until you have the mindset of constantly creating new content for your website, there’s a significant risk you can stagnate in your business. It’s virtually impossible in today’s business environment to simply come up with a single product or service and then just sit back and stop
creating.
When you’re thinking about how to bring quality content to your website, your creative juices flow, and this can only help you in other parts of your business. Keep your business growing in 2017 by making sure you’re always giving your customers and potential customers useful and high quality content in a range of formats, including:
blog posts
listicles
checklists
high-quality images
video
PowerPoint presentations
infographics
memes
and more.
Many of these can be created in a short amount of time from content you already have. For example, turn your blog post into a ‘top 5’ listicle. kae the data from your decks and turn them into infographics.
Private Label Rights (PLR)
If you are still struggling to get content or create it even after you have milked the content on your computer for everything it is worth, then it is time to start using Private Label Rights (PLR) content. With PLR, you buy a license to content that has already been written. You need to check the grammar, punctuation and spelling, and add your own ‘spin’ on the information, but otherwise, you will have almost ready to use content. ALWAYs tweak it to avoid any duplicate content penalties from Google. You can also repurpose the content into top 5s, checklists and so on.
Outsourcing
If there is any content you are not able to create, head over to fiverr to find an expert who can do it for you. They have the software, skills and knowledge. Outsourcing frees up your time so you can dedicated it to doing things you love and are good at.
Content is essential for marketing your business, but it doesn’t have to take up too much time or effort if you are organized and use the suggested shortcuts as needed.
FURTHER READING
How to Make Money with Private Label Rights Products
Quick Content Creation Using PLR
Increase Your Profits through Outsourcing
