Marketing Through Storytelling 101

TypeOnline Course
Student Enrolled1
Certificate% of quiz marks
Price$17.00
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Marketing Through Storytelling 101

In this 101-level course for beginners, you will discover what marketing through storytelling is, and how to get started using this technique in order to boost your brand and business. By increasing brand awareness, you can increase your sales and profits. You can also build relationships and develop a loyal customer base who will be willing to buy from you again and again because your marketing story is so compelling and your products and services offer real value.

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Section 1Introduction
Lecture 1Introduction to Marketing Through Storytelling 101Free Preview

Introduction to Marketing Through Storytelling 101

11-storyHello, and welcome to Marketing Through Storytelling 101. In this course, you will be learning the essentials in reference to marketing with storytelling, including what it is and why it can be so effective in building your brand and business and boosting your profits.

The Internet is busier than ever, with more competition and more ‘noise’ as businesses try to jockey for position in what seems to be a saturated marketplace.

But you should never let the idea of competition scare you. In fact, it’s where the smart money is. If you want to make money online, the best thing to do is follow it. Choose a niche, that is, a topic or area of interest, and do some research into what the people in that niche are most interested in. Then deliver it to them.

But wait, we hear you say, how can we get a share of the market? How is it possible to stand out from the crowd? And how could I EVER hope to catch up with the big boys when I’m only just starting my business?

Marketing through storytelling can help you with all of these goals.

Let’s get started with the first lesson in this course, what is marketing through storytelling?

Lecture 2Meet Your InstructorFree Preview

Meet Your Instructor

Your instructor for this course will be Joan Mullally, who has been an online marketer and publisher for more than 20 years and an educator for more than 30. She was a student of Frank McCourt, the Pulitzer-prize winning author of “Angela’s Ashes.” He also served as her teaching mentor when she was getting her teaching qualifications.

Joan has written more than 80 business and marketing guides designed to help readers gain the skills they need to succeed. She also serves as a coach and consultant helping start ups hone their marketing skills. She has worked in the consumer health publishing industry since 1996 and in continuing medical education (CME) since 2008, creating both content and marketing materials.

In her spare time, Joan works in adult literacy and English as a second language, and teaches computer skills and business ownership skills to women. She also takes care of her family and is actively involved in dog rescue. She is the proud parent of 4 dogs and 3 cats.

You can visit Joan on LinkedIn and see her latest titles at Amazon.

Lecture 3Course OverviewFree Preview

Course Overview

You’re going to learn about the importance of marketing through storytelling in the right way that gets results. You’re going to learn what storytelling is in the context of marketing. You will also learn how to create truthful, credible stories that are interesting, informative and compelling enough to ignite your audience to take action, without any overt selling.

In this marketing with stories course, you’re going to learn to distinguish what type of stories your audience wants to read and how to use visuals to make your stories clear and appealing. You are also going to learn how to make your stories so compelling that you’ll get more shares, more sign ups, and more engagement than ever before, for more sales.

You will also discover how to share your story with the wider world, such as through a press release. You will learn what makes an effective press release. You can see examples and download template you can use in your marketing through storytelling efforts so you can spread your story more widely.

As you go through the course, you will get PDF downloads you can use to get organized. You will also find video, a quiz, and be able to download a certificate and earn a badge once you have completed your course.

Work through the course at your own pace until you become a confident marketer who can leverage stories to boost your sales and profits.

Lecture 4List of Downloads for the Course
Section 2Lesson 1: What is marketing through storytelling
Lecture 5What exactly is what is marketing through storytelling?
Lecture 6Storytelling on 2 Levels
Section 3Lesson 2: Why can storytelling be such an effective marketing tool?
Lecture 7 Why storytelling can be such an effective marketing tool
Lecture 8All good storytelling is contrast
Section 4Lesson 3: What marketing storytelling is and is not
Lecture 9Marketing Through Storytelling Do's and Don'ts
Lecture 10Features and Benefits Explained
Lecture 11Gathering testimonials
Section 5Lesson 4: What to Include in Your Stories
Lecture 12What to Include in Your Stories
Lecture 13Essential elements of any good story
Section 6Lesson 5: Crafting a Compelling Story
Lecture 14Know your niche-Crafting a Great Story for Them
Lecture 15Crafting for Your Niche
Section 7Lesson 6: Common Mistakes Marketers Make with Storytelling
Lecture 16Common Storytelling Mistakes
Lecture 17Flowery writing issues
Lecture 18Poor presentation of your story
Section 8Lesson 7: Putting a Spin on Well-Spun Yarns
Lecture 19Mixing it Up in Your Marketing and Storytelling
Lecture 20Twists and additions to try
Section 9Lesson 8: How to tell stories your audience will want to hear
Lecture 21Giving Your Audience What They Want
Lecture 22Marketing Personas
Lecture 23Mind Reader Marketing
Lecture 24Tools to Spread Your Story Widely
Lecture 25Techniques to Try
Section 10Lesson 9: A picture is worth a thousand words
Lecture 26Adding visuals to your story
Lecture 27Imagery
Lecture 28Find Descriptive Words That Speak to Your Audience
Lecture 29Choosing the Right Format/s for your audience
Section Quiz
Section 11Lesson 10: Where to get your stories
Lecture 30Re-purposing content to create compelling stories
Lecture 31Leveraging graphics and content
Lecture 32Written Content
Section 12Lesson 11: How to share your story with a wider audience
Lecture 33Sharing your story with the media
Lecture 34A press release from a company people want to work with
Section 13Lesson 12: How to write a press release that will stand out
Lecture 35Crafting a compelling press release to share your story
Lecture 36A Sample press release
Lecture 37Blank press release template
Section 14Summary of the Course
Lecture 38What you have learned
Lecture 39List of Downloads for the Whole Course
Section 15Conclusion
Lecture 40Wrapping it all up
Section Quiz
Section 16Resources
Lecture 41Video-10 Ways to Make Your Marketing Story Exceptional
Lecture 42Articles of Interest