Periscope for Entrepreneurs 101

Using Periscope to Grow and Connect with Your Audience

Do you “Scope?” If you are online much these days, you may have been asked this question. And if you’re like many, you had no idea what they were talking about. Scoping is a relatively new thing and allows you to grow and connect with your audience.

What is Periscope?

Periscope is a live streaming app developed by Twitter in 2015. Its platform allows you to share your life in real time no matter where you are and to anyone who stumbles on your broadcast who wants to watch. It is easy to use and completely free. You simply download the app from either iTunes App store or the Google Play store, signup and sign in.

From the viewer’s perspective, the app notifies you when one of your followers or someone you choose to follow is broadcasting live. You simply tune in and watch. During the live stream, you can “like” a video. Periscope also lets you comment on videos and leave feedback, making them an interactive experience.

The great thing about Periscope is its simplicity of use. As the one doing the recording, you simply turn the camera on when you want to broadcast, and then turn it off when you’re done. It’s that easy. All you need to get started is your smartphone and the Periscope live streaming app. Just press record and you’re live.

Once you’re finished with the broadcast you can choose to save the video to your phone and upload it later to our website or social media account or leave it on Periscope for 24 hours in case your viewers missed the live version. Leaving it Periscope allows time for your viewers to leave feedback.

The Periscope app makes live broadcasting and video recording easy for almost everyone. It saves you time and hassle of traditional video recording. You don’t have to be tied down to your computer or your video equipment to record. You can spontaneously send a scope from the beach or share a breaking news story.

Periscope is a great tool for business owners. It’s a great way to build a sense of intimacy and personal relationships between your viewers and your brand. You can use Periscope to get personal by delivering big announcements, behind the scenes action and letting your customers in on what is coming up in your business.

Periscope is making video more interactive a mobile than ever before. Only your imagination will limit how you use it. Just remember to abide by Periscopes terms and conditions.

Now that you know Periscope is and what it does, it’s time to explore how to get started.