Sales Letter Swipe Files 101
Writing a good sales letter is essential if you are ever going to be able to sell your products and services. Unfortunately, it’s not a skill that comes naturally to many people. Most new business owners hate to write anything, let alone a powerful sales letter that can transform browsers into buyers.
Yet there entire business is riding on conversions, that is, making sales and profits. And top copywriters, people who produce marketing materials, know it too. That’s why some of the biggest names in the business charge $20,000 or MORE for 1 single sales letter. Why? Because they know that a person can earn millions from that sales letter IF they have a good product. Sadly, even the greatest product in the world won’t sell if it has a crappy sales letter.
But you don’t have to pay $20k to get one, or go back to college for an English degree or a marketing degree. All you have to do is learn the formula for sales letter success, and sales letter best practices that are tried and tested and proven to be real winners.
In this course and resource, you will learn the ‘plug and play’ formula for writing a profitable sales letter that will keep on earning for you over and over again. You will also get 100+ ‘prompts’, also referred to as swipes, that you can insert into your sales letter in order to make it more effective.
These swipes come from some of our most successful sales letters. They’ve worked for us, so they should be able to work for you too no matter what niche you are in and what type of product or service you are trying to sell.
Use the formula and prompts over and over again every time you need to write a new sales letter to launch a new product. You should soon have an entire library of profitable sales letters at your site that will keep earning for you over and over again as more and more traffic lands on those pages to have a look around at all you have to offer.
The sales letter formula is really quite simple once you know the essential elements every good sales letter should have. The swipes you will get inside will make it even easier to apply the formula, for sales and profits continually flowing into your business.
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Navigate though the course through hitting the buttons at the bottom of each lesson to move forward, or use the clickable table of contents that will appear once you start the course to move up and down to the different sections if you wish.
If you’re like most new marketers, or ones who have been working online for a while but struggling to get results, writing is probably not your favorite task on your to do list. When it comes to writing good sales copy that sells, you might get so stuck that you give up, meaning you don’t launch your product or service. Or, it gets delayed, meaning every second ticking by represents money you are living on the table for your competitors to grab.
IF you’re like most people, you’ve never heard of a swipe file. But a swipe file means you never have to be at a loss for words again. You can legally borrow the very words that million-dollar copywriters use to create huge profits no matter what niche they are working in.
Swipe files are like the ultimate weapon when it comes to churning out sales letters, squeeze pages for lead generation, promotional emails, and many more. Writer’s block is a thing of the past as you ‘plug in’ the kind of sales language that will convert browsers into buyers.
Not every marketer offers a swipe file of their work, but I’ve been in business online more years than I care to remember. As a professional marketer, I have kept a ‘tickle file’ of my best emails, headlines, and marketing words and phrases, which I remind myself to use regularly each time I need a sales letter for my business or for a client.
A tickle file reminds you of what to market, when. For example, I’ve been running a successful 12 days of Christmas series of offers for many years that never fail to put money in my pocket.
Out of my tickle files have come these swipe you can use to sell well, and create your own tickle file of almost fool-proof sales letters that will earn for you over and over again. That’s the beauty of online marketing. Set it up once, and it will keep on earning for you over and over again.
A great sales letter is the difference between barely any sales, and products flying off the shelf or being downloaded all the time. Learning the formula for a highly-converting sales letter and using the swipes provided can help take your business to the next level with less effort on your part.
You can write like a pro without the cost of hiring an expensive copywriter. You can create profitable sales letters even if you flunked high school English!
Sounds great, right?
So let’s get started by meeting your instructor and then learning the sales letter formula you will be using, so you can insert the swipes as needed to come up with a winning sales letter every time.
About the Instructor
Joan Mullally has written more than 100 guides to help new small business owners and marketers gain the skills they need to succeed online. As a marketer, she has written sales letters with conversion rates as high as 50%, and never lower than 5%. (The average is 1/2% for most marketers.) A former student of Pulitzer-Prize winner Frank McCourt (Angela’s Ashes), Joan appreciates the power of language for profit, information and education.
