Creating Relevant Marketing Messages 8

Email Marketing 102

If you own a company, or are working for a company in which the goal of the website is lead generation or actual sales, an  in-house list is an invaluable tool which can help you achieve both goals.

Your lead generation is the chance to educate them about your company and its products.

Your sales process is just that, making sure you produce relevant marketing messages which will encourage them to open their wallets and part with their hard-earned cash, even in this tough economy.

So, if you haven’t already, what do you need to get started?

A robust service like Aweber is great value at only $19.95 per month, and you can have virtually unlimited campaigns and lists within your account.

You can use it straight out of the box, so to speak (it is actually al internet based, so once you register, you can pretty much get started right away.

They offer you a set of pro forma tools for the double opt-in process, which you should use for your own protection, to make sure than you are CAN-SPAM compliant.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.