Facebook’s Advertising network is rapidly becoming one of the most popular Pay-Per-Click (PPC) solutions for online business owners. Ever since it was launched in 2006, it has changed and grown, and this new illustrated guide offers step-by-step instructions on how to set up your first campaign, and how to target and budget effectively for maximum return on investment. This guide also analyzes seven different ads in detail, to demonstrate what is working well and what isn’t in the world of Facebook ads.
If you have used PPC before, you might think you know all about Facebook advertising, but Facebook has its own rules you need to follow to create successful campaigns. Get the inside information you need to get starting creating powerful Facebook ads today to target the ideal customers for your business and increase your leads and sales.
TABLE OF CONTENTS
CHAPTER 1: SETTING YOUR GOALS
CHAPTER 2: DETERMINING YOUR MARKET AND AUDIENCE
CHAPTER 3: HOW TO SET UP YOUR FIRST AD ON FACEBOOK
CHAPTER 4: SOME GUIDELINES ON TARGETING AND BUDGETING
CHAPTER 5: READING YOUR AD REPORTS
CHAPTER 6: EXAMPLES OF WINNING ADS ON WHICH TO MODEL YOUR CAMPAIGNS
CHAPTER 7: HOW TO MAXIMIZE THE RESULTS OF YOUR FACEBOOK ADVERTISING CAMPAIGNS
APPENDIX 1: PLANNING SHEET FOR USING FACEBOOK ADVERTISING IN YOUR ONLINE BUSINESS
APPENDIX 2: AD CAMPAIGN WORKSHEET
ABOUT THE AUTHORS
Evelyn Trimborn is a consultant for Accent Marketing Group, Inc. and an editor and writer for the popular marketing blog at the website. She is the author of over four dozen step-by-step guides on a variety of topics related to finance, marketing, mobile marketing, and online marketing.
Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses, and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is a frequent contributor to InsiderSecretsCorp.com on key topics related to technology, business and finance. He is fascinated with Google’s many products and his mission is to keep an eye on their latest trends.