by Joan Mullally, Thomas Michaels and Martin Warner
The recent changes to the layout of pages in Facebook have presented a challenge to online marketers in recent months, with users reporting a 53 percent reduction in traffic now that the Timeline layout has been adopted.
If you have been trying to get your traffic back to pre-Timeline levels, this guide is designed with you in mind, to help you make the most of the opportunities presented by this new format.
If you have not converted your page to the new Timeline yet, you can discover the pros and cons of doing so and the best ways to make your page sticky so that your customers will return to it again and again.
If you are new to Facebook, or want to start a new account in order to highlight your professional rather than personal life, this illustrated guide will show you the essentials for creating a people-pulling page on the most
popular social network on the Internet.
In this guide, you will learn:
+ What the Timeline is
+ Why Facebook has made these changes
+ How your content can really go to work for you under Facebook’s new system
+ The advantages and disadvantages of the Timeline format
+ How to clean up your personal profile on Facebook to create a more professional presence
You will also discover:
+ Top apps you will want to consider adding for full functionality and better customer loyalty
+ The significance of the new account and privacy settings
+ What the loss of tabs due to the new Timeline format could mean for your business
+ Essential analytics tools to take your Facebook account to a whole new level
If you are not already on Facebook, it is time to get started. If you have been on Facebook for some time but only recently started working as a freelancer or consultant, you will want to start rebuilding your account with your new career in mind.
If you are a savvy entrepreneur always looking for smarter ways to market your business, this guide will show you the great opportunities presented by the new Timeline and how to use it as an invaluable marketing tool to build your brand and increase your revenue.
Don’t miss out on traffic, customers and profits; discover if the Timeline is right for you, and how to use this exciting new format to showcase your business to the millions of users networking on Facebook every day.
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TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1: WHY A TIMELINE? UNDERSTANDING FACEBOOK’S GOALS
CHAPTER 2: USING YOUR FACEBOOK TIMELINE FOR MARKETING PURPOSES
CHAPTER 3: FACEBOOK TIMELINE MARKETING MISTAKES TO AVOID
CONCLUSION
FURTHER READING
ACTION STEPS
CHECKLIST
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ABOUT THE AUTHORS
Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 16 years, with expertise in the health, finance and small business niches. A former educator and the author of over 50 how-to guides, she excels at providing clear, practical action steps to help readers and her clients grow and transform their lives for the better.
Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is a frequent contributor to InsiderSecretsCorp.com on key topics related to technology, business and finance.
Martin Warner has been marketing online for about five years for several top health and finance companies. He is especially interested in the social networks, particularly Facebook, and how small businesses can make the most of this growing phenomenon to increase their revenues and save time and effort marketing effectively. He is a writer for Accent Marketing Group Inc.’s popular blog.