Getting to Know Your Target Customer Through Twitter

If you are wondering what your target customer is thinking in reference to the most important topics in your niche, one way to put your finger on the pulse is to head over to Twitter to see what they are tweeting about.

Twitter is one of the most powerful and popular social media sites available, and many business owners have started to wonder about how they can use Twitter to market their own business effectively

Successful marketing online is all about knowing your niche. Niche research is something many business owners spend their time on when they first get started (along with keyword research), but they do not always keep as up to date on their niche as they should. Twitter can help. Type in a keyword related to your niche, and see what people are talking about.

These people are all potential customers, once you know how to get started using Twitter, and how to use it as an effective marketing tool for your business.

One of the reasons Twitter is such an effective tool is that it is short, sharp and to the point. Say what you need to say in 140 characters or less, post it to your followers (either existing customers or new followers you get on Twitter), and join in the conversation.

When you have written your tweet, it can appear on the twitter website, on short message services, instant messaging sites or even on third-party applications like Facebook or Twitterific. You can even add a script to your blog or website to show your most recent tweets. Those who have chosen to follow your updates might even re-tweet your information. If a lot of people all do this, we term this ‘going viral’ and it can result in a huge burst of traffic to your site.

Twitter combines the fun and immediacy of texting or instant messaging with the power of contacting everyone in your social circle all at the same time. It can help you stay in touch with people, learn more about your competitors, find out what your customers in your niche really want, and more.

Want to follow someone’s updates and see what they are up to with their business or life in general? Simply sign into your Twitter account, type in their Twitter address or username and click the “Follow” button. That’s all there is to it.

The amount of time that spent reading the messages is very short, and you therefore keep in touch and let people know what your business is doing a lot more frequently even than sending out interesting promotional emails.

Twitter is also much more of a two-way conversation. You can get to know the ideal customer in your niche a lot faster by seeing who they are and what they tweet. You can even see who is following them. Think about it. Who are you more connected with? The people who are on your IM list or in your mobile phone to text, or the people who email you or whose site or blog you visit?

If you want to stay connected with prospects, customers and clients in your niche to marketing your products and services effectively, Twitter can make this easy once you open your account and learn how to make the most of this social network as a marketing tool for your business.

FURTHER READING
Successful Social Media Marketing In 15 Minutes A Day
How to Use Twitter for Viral Marketing
How to Research a Niche for Online Profits
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