by Joan Mullally, Andrew P. Simon and Thomas Michaels
In this guide, the authors discuss the recent Google search engine algorithm change known as Penguin and what it means for your online business. They review new best Search Engine Optimization (SEO) practices in light of these changes, to help improve your page rank and drive your website to the top of Google’s results pages.
In this guide you will discover:
+ What Penguin is
+ What it means for online businesses around the world
+ The latest on the recent Panda penalties
+ The new page ranking criteria.
You will also learn:
+ Best SEO practices in a post-Penguin world
+ Best tools to use to improve your page ranking
+ A road map for building a new website from scratch
+ How to turn around your existing website in the next three months if your site has been affected by Penguin
+ What to do if you have been Panda slapped as well
+ Top 10 strategies for traffic and business building in a post-Penguin world
and much more.
Penguin and Panda may sound like the stuff of fairy tales, but they can be your worst nightmare if you are trying to run a profitable business online; however, it is all a question of attitude and application. Use the Google Penguin search engine shake-up as an opportunity to start boosting your page rank and climb to the top now that so many other websites have fallen from grace. Learn what you need to know about Penguin with the help of this illustrated guide and use these new policies to your advantage starting today.
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TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: ON-PAGE SEARCH ENGINE OPTIMIZATION ESSENTIALS
CHAPTER 2: META TAGS FOR SEO PURPOSES
CHAPTER 3: USING THE GOOGLE KEYWORD TOOL FOR YOUR SEO
CHAPTER 4: CHECKING YOUR RANKINGS WITH RANK TRACKER
CHAPTER 5: TEN TOP POST-PENGUIN LINK BUILDING TACTICS
CONCLUSION
FURTHER READING
APPENDIX: SUCCESSFUL LINK-BUILDING STRATEGIES IN A POST-PENGUIN WORLD
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ABOUT THE AUTHORS
Joan Mullally has worked in digital publishing and as a marketing consultant for a wide range of firms for over 16 years, with expertise in the health, finance and small business niches. A former educator and the author of over two dozen how-to guides, she excels at providing clear, practical action steps to help readers and her clients grow and transform their lives for the better.
Andrew Simon has worked in the technology departments of some of the world’s leading financial institutions, including Dow Jones, the New York Stock Exchange, and NYSE Euronext. He is an avid follower of new and emerging mobile devices and is now perfecting the art of developing Android apps for his clients.
Together, Joan and Andrew have launched the Business Matters series of guides in order to help non-technical business owners make the most of the great new money-making opportunities that online marketing offers.
Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is a frequent contributor to InsiderSecretsCorp.com on key topics related to technology, business and finance. He is fascinated with Google’s many products and his mission is to keep an eye on their latest trends.
