Google Spotlight

Learn more about Google in order to improve your marketing skills o get more sales and profits.

Google is the largest search engine in the world, and growing all the time. If you want your site to rank highly on Google, you need to play the Google game. It is easier than you think in some ways. The trouble is they have a ‘secret sauce’ for ranking well, their algorithm, or formula. It takes various signs and signals that your site is popular and comes up with a page rank. The weighting, or importance, of those signs and signals will vary, so what is hot today might not be tomorrow.

Fortunately, we know a good deal about how Google works in general, and online marketing success works in particular. If you’ve been struggling to get free traffic, and rank well on the search engines in relation to your niche, now might be the right time to learn more about Google and content marketing.

FURTHER READING

22 Top Google Tools

Mastering Google’s Zero Moment of Truth

Google Adsense for Beginners

Google Hummingbird

Google Penguin

How to Market Your Business on YouTube

ALSO OF INTEREST

And remember, Google isn’t the only game in town. It’s possible to rank well on Bing too.

Google versus Bing

Bing to Win Marketing 101

Summary
Google Spotlight
Article Name
Google Spotlight
Description
Learn more about Google in order to improve your marketing skills o get more sales and profits.
Author
Eternal Spiral Books
Eternal Spiral Books
Share