Google is the largest search engine in the world, and growing all the time. If you want your site to rank highly on Google, you need to play the Google game. It is easier than you think in some ways. The trouble is they have a ‘secret sauce’ for ranking well, their algorithm, or formula. It takes various signs and signals that your site is popular and comes up with a page rank. The weighting, or importance, of those signs and signals will vary, so what is hot today might not be tomorrow.
Fortunately, we know a good deal about how Google works in general, and online marketing success works in particular. If you’ve been struggling to get free traffic, and rank well on the search engines in relation to your niche, now might be the right time to learn more about Google and content marketing.
FURTHER READING
Mastering Google’s Zero Moment of Truth
How to Market Your Business on YouTube
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And remember, Google isn’t the only game in town. It’s possible to rank well on Bing too.