If being a mother isn’t difficult enough, many women have taken on the additional role of entrepreneur, coined “mompreneur,” a difficult but generally rewarding lifestyle choice. Mothers are able to be there for their children and their family, and are also able to create a fulfilling business and generate additional income for the family.
However, sometimes being a mompreneur can seem overwhelming. A crisis can hit and depending on your business model, everything can go wrong simultaneously.
For example, a service provider who suddenly finds that a family member is having a health crisis may need to drop everything to care for the loved one. The business then gets behind and obligations aren’t met; when the health crisis is over, there is little or no business to come back to.
The good news is that there are steps you can take to not only help you prepare for a potential crisis, but also to endure in a crisis.
Don’t Be the Vault of Your Business Information
You don’t have to have a partner or divulge everything about your business to another person. However, it is extraordinarily helpful if you have a business manager or virtual assistant. In that way, if a crisis occurs, you can quickly contact your assistant or manager and they can handle the client communication and manage things while you are unavailable.
Network and Build a Community
Another way to help prepare for a potential crisis is to make sure you have connections in your industry. For example, if you are a professional coach, have a crisis and are unable to meet your coaching obligations for a period of time, you might be able to offer your clients a substitute coach in your absence. Your clients don’t miss out on the coaching experience for which they have paid for and you don’t lose clients.
If you are an information marketer, make connections with other bloggers and writers in your industry. If you are going to be unavailable for an extended period of time, you can hire or partner with a writer so the content continues to flow on your website.
Mindset Is Everything
Your mindset is what will help you not only come through a crisis personally, but also professionally. Being able to stay positive and focused on your priorities helps you avoid feeling overwhelmed and out of control.
A crisis can occur at any time. Create strong connections with your niche community and you will be able to quickly make a plan, know what you can handle and what you cannot, and know who to ask for help.
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