Running a successful business requires a lot of work and a lot of different skills. In the modern age, it also requires a strong online presence and good marketing skills.
In particular, it also requires regular blogging, and excellent social networking using the top social media sites such as Facebook, Twitter, LinkedIn and Pinterest.
Building a professional, full-featured website can be hard, especially if you are a small business owner without a lot of website creation skills, time or money. Fortunately, the WordPress program allows even complete beginners to create a great-looking site in only a few hours.
Blogging began in 2007, around the same time as social media, and it soon became the hottest new way to make money, because it was to easy to write and publish content online with the help of simple to use software like WordPress. If you could use a wordprocessing program, you could blog easily.
The huge advantage with WordPress is that it also has Plugins , little mini-programs that can offer advanced features at your sites in just a few clicks. You can add a great contact form for your visitor, make your site more visible to Google, and much more.
Best of all, plugins can allow you to access social media sites easily. Top plugins will allow you to share via email and the top social networks. With just one click, you can share your content with your network. Visitors can also do the same. Even better, you can also set up your content to cross post at Twitter, for example, so that every time you publish a new article, a tweet will automatically be created at your account to tell your followers what is new.
Blogging with WordPress, using plugins, and leveraging social media such as Pinterest by setting up your accounts and creating an impressive profile at each are three of the best ways even a small business of one can work like a pro to earn more profits. Best of all, you do not need to spend hours working each day. Create your content, promote it in minutes, and spend the rest of your busy day creating great products and services your customers will love.
Pinterest allows you to create a virtual ‘pinboard’ to show off all your great products. If you have a photo of each of the great products you sell, and if you want to sell to women in particular, you should be pinning on Pinterest. Pinterest is fun, addictive, and above all, eager to shop. Over 47% of their audience admits to buying one or more items because they saw it at the site.
With those kinds of statistics, it is time to add plugins to your WordPress site if you have not done so already, to help you harness the power of sites like Pinterest.
If you want to take your site to the next level, grab a copy of 15 Top WordPress Plugins for Professional Bloggers today. Follow the illustrated instructions, and take your site or blog to a whole new level.
Once you have improved your site, you will want to promote it more actively on the top social marketing sites. How to Use Pinterest for Marketing Purposes: A Beginner’s Guide shows you all you need to know to get started marketing effectively on this popular, fun and addictive site.
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Install the app for each device you own and start reading. It’s that easy. You can even lend the books in your Kindle library to a friend if the publisher allows it, which we do at Eternal Spiral Books, so you can share all you learn with colleagues, friends and family.
You might also be interested in this series of free presentations on how to use Pinterest: