Learn how to get great content for your site without spending a lot of time and money.
The Internet is now being used more than ever before, not just through computers but also cell phones. The hunger for content is almost insatiable. But what does this mean for your website, especially if you are a small business of one?
To keep your website from becoming stagnant, you need to add new content on a regular basis. This can be easy if you are a writer and have good discipline and time to spare. If you are not a writer, once you launch your site in a burst of enthusiasm, you might soon find yourself getting tired of all you have to do to keep your site going and market it effectively. Adding new content can seem like an impossible thing to keep up with.
When will you be able to find the time to write the content, edit it, post it and run other aspects of your business all at the same time? Here are some suggestions.
*Set up your site as a blog.
One of the best secrets is to set your site up as a blog using WordPress or a similar blogging platform. We recommend WordPress because it is so easy to use.
In particular, we want to point out the scheduling feature. You can upload content, set a date in the future, and the article will go live to the site on the date you set. This can help your site look fresh and new without you having to find the time to maintain it every day.
You can gather all your content one Sunday afternoon, copy and paste it, set the publication dates, and have an entire month’s worth of content taken care of in a matter of hours.
*Decide how often you want to publish.
Some niches will require you to publish every day, such as ones related to celebrities or the entertainment industry. For others, every other day will be just fine. Find your frequency and stick to it by setting your scheduler, as discussed above.
*Use all the content on your computer that you can.
A good website will be a combination of new content and ‘static content’, that is, material which will not change very much. This type of content can include the About Us page, Contact Us page, and other ‘housekeeping’ pages that the search engines will want to see as a sign that you are running a reputable site.
In addition to your business information, you will want to have a wide range of useful content related to your niche or industry. Therefore, look at the content you already have on your computer and see if you can repurpose it for the website. Don’t give away any privileged information, but do provide enough content to establish your expertise in your niche.
*Re-purpose your content.
Your content can take a variety of forms, from articles to tip sheets, how to guide, quizzes, checklists and more. Don’t forget email content for your email marketing newsletter as well, with links to relevant products and services. You can also use your content for audio, video and webinars.
* Buy Private Label Rights (PLR) or outsource the work to a ghostwriting service.
If you have stretched out your content that you already have as far as it can go and you are not much of a writer, consider buying content to keep your site fresh. Private Label Rights (PLR) content allows you to buy a batch of content and put your name on it as your own. Just be sure to edit it before you post it, checking for grammar and spelling issues and changing it enough so that you do not get penalized by the search engines for having duplicate content up at your site.
If you are in a more specialized niche with no PLR content available, consider going to one of the top freelance sites like elance and odesk and hiring a ghostwriter. They do they work for hire and give you the copyright and ownership of the work produced. This can cost a bit more than PLR but outsourcing tasks in your business that you are either not good at or simply do not have time to do can save a lot of time and money in the long-run.
Buying PLR and hiring ghostwriters can also help you build your business and your site a great deal more quickly than if you were trying to do it all yourself.
*Use plug-ins to help drive traffic to your hot new content.
WordPress has a wide range of plug-ins to help drive traffic to your site in a variety of ways. The Google XML site map, for example, will inform Google every time you post new articles to your site. The Keyword Statistics and All in One SEO plug-ins will help you with your Search Engine Optimization (SEO) efforts, that is, the best ways to drive free traffic to your site.
A well-trafficked website will usually be one that is seen as a hub of activity with interesting and fresh content that visitors and subscribers to your email newsletter will be eager to read. Even if you are not a great writer, following these tricks can help you build a great site to drive more customers to your products and services, and keep them coming back for more.