Marketing your business doesn’t have to cost a fortune. In fact, there are many low-cost marketing tactics you can use that will bring in customers. Here are some of the time-tested methods.
Postcards in Local Businesses
If you own a car wash, put a 50 percent off flyer in all the small businesses in the area. Â Hairdressers, restaurants, laundromats, etc. would all love to save their customers some money. If you have a good value proposition for their customers, most businesses won’t turn away a good deal. In fact, if you just walk in and ask if you can leave a few free coupons as a gift for their customers, they will gladly allow you to do so.
Pizza Box Advertising
Another very inexpensive way is to market on pizza boxes. You can offer to pay for part of the boxes, maybe 50 percent of the pizzeria’s boxes, in exchange for a message on top of the box. Just make sure you approach local pizzerias and not national chains, as their boxes are all regulated. This kind of marketing will get you very targeted and local exposure.
Place Flyers on Cars in the Area
Flyer all the cars in your area with a special offer. By doing so, you will get exposure to people who you know are in your area. Better yet, you will get access to people working in the area. If you marketed to people near your business, you may not necessarily reach the people who spend their days there. By flyering their cars, however, you will get that exposure.
Door Hangers in a One Mile Radius
Printing door hangers is relatively inexpensive. All you need to do is drive around and hang them from doors. You can also hire someone you trust to do it for you. Make sure to just flyer a half mile to one-mile radius. Yes, you could flyer further, but at that point your return on time spent starts to go down drastically.
Try Remnant Advertising
Finally, if you could get traditional ads at 25 percent off the price, would you give it a try? If so, try talking to local newspapers about remnant advertising.
Remnant ad space is the ad space that a newspaper has left over after they have failed to sell all their ad space. As they get close to press time, they are going to want to fill that space with anything they can, even at a vast discount.
Contact the advertising space representatives for your local newspapers and let them know you are interested in remnant space. Call up every couple weeks and remind them you are interested. In that way, anytime they have leftover ad space, they will contact you.
There are many low-cost ways you can market your business. Lack of advertising dollars shouldn’t stop you from getting your business out to market.
