Co-registration leads are leads generated from people signing up for email lists and clicking an “I’d also like to learn about …” box. Co-registration leads are an often underutilized, yet highly profitable source of traffic. They often get a bad rap from people who don’t understand the business, but that can work to your advantage.
Here are the benefits of using co-registration leads:
They are Inexpensive
You can buy a lead for 20 cents to 40 cents on the low end or about 80 cents on the high end. Contrast this with AdWords traffic. Say you are paying 25 cents a click and you have a 10 percent opt-in rate. That’s $2.50 per email. It’s true that the quality of co-registration leads is lower than people who opt in specifically to your list. Even so, you can very often get high quality co-registration leads at a fraction of what it will cost from other advertising sources.
Few People Understand Co-Registration
A lot of people think co-registration is spam. Others think they never convert. In fact, a lot of people have tried co-registration and lost money. The reality is that they don’t understand how co-registration works. They don’t understand the difference between positive opt-in and negative opt-in (when they check the box to get on your list versus uncheck it), or how crucial the mailing system is to maintaining a relationship with the lead.
When done properly, co-registration can be incredibly lucrative. When done incorrectly, co-registration is often a money losing proposition. The downside to this is that you will have to spend some time learning the ins and outs before beginning. The upside is that there is far less competition on co-registration than other advertising sources.
They Are Scalable
A lot of high-converting, low-competition advertising sources just don’t scale. For example, MySpace ads might have less competition than Facebook’s, but you just can’t get much traffic with MySpace. Co-registration on the other hand is nearly infinitely scalable. If you find a profitable broad market, you can literally buy hundreds of thousands of leads per month. Getting the first $1,000 with co-registration is often harder than going from $1,000 to $10,000.
They Convert
Finally and most importantly, co-registration leads convert. It doesn’t work quite the way most people think, though. Co-registration leads will generally covert after a few well-written emails; not necessarily right away. The people who try co-registration and can’t get it to work usually aren’t approaching it correctly. They are trying to recoup their money too quickly, aren’t mailing new leads quickly enough, or just have bad copy.
The bottom line is that co-registration leads convert, they are scalable, they are inexpensive, and not a lot of people understand them. There’s a lot of room for mistakes, but there’s also a lot of room for profit. If you take the time to understand how co-registration works, you can make a small fortune from it.
