Black Friday is the day after Thanksgiving in the US and a huge shopping day due to many people being off work on that day as well and therefore getting a 4-day weekend. As soon as Thanksgiving is over, it’s time to get ready for Chanukah, Christmas and Kwanzaa. As always, the bargain hunters will be on the lookout for great bargains.
Most people head to the stores on Black Friday, and pounce on the best deals online on Cyber Monday, the Monday after Black Friday. Green Shopping Day is a crucial date to keep in mind if you are selling online. It is the absolute deadline that people can order if they want to be as certain as possible that their gift will arrive in time for Christmas. Check the dates with UPS, Fedex and the US Postal service and then list a 2 to 3 day cushion to do your best to avoid customer disappointment.
You don’t need to have an MBA in marketing to sell well, but you do need to know how to create great offers your customers will not want to miss.
If you’ve been struggling to earn a profit this year, and/or not done as well as you hoped for the past couple of end of year selling seasons, it’s time to mix up your marketing strategies to succeed with your seasonal sales.