Keyword research is one of the last things most new Internet marketers want to do. It seems so dull and boring compared to the excitement of jumping in and launching your own website and brand new business.
Reality check: The truth is that 50% of all new businesses will fail within a year, and 80% within 4 years. One of the best ways to avoid becoming just another statistic is to do market research BEFORE you launch your business. In this guide, the authors offer a blueprint for effective keyword research, both when beginning to assess a niche in which to market, and once you have decided that the niche is a viable one that will provide online profits.
Keyword research can also be one of the first things on which owners of online businesses spend time, but they are not always able to make the most of their research due to some common misunderstandings about how to use keyword research effectively.
Whether you are a beginner or an online entrepreneur who thought you had found the right niche but are now struggling to earn money online, this step-by-step guide was written with you in mind.
This guide goes through the basics of niche research, and then details how to conduct keyword research to be sure that the niche is a paying one that is right for you. The authors give you a detailed action plan and checklist to help ensure that you are ready to launch your new niche marketing business, and how to use all the keywords that you will unearth in the course of your research.
Full of practical, real-life examples and hands-on activities, if you are eager to start earning profits online, this guide will help you know your niche and use your keywords for business success on the Internet.
Buy Now: How to Conduct Keyword Research for Online Profits (Marketing Matters)
TABLE OF CONTENTS
CHAPTER 1: DEMYSTIFYING NICHE RESEARCH
CHAPTER 2: WHICH COMES FIRST, THE KEYWORD OR THE NICHE?
CHAPTER 3: KEYWORD RESEARCH METHODOLOGY
CHAPTER 4: HOW KEYWORDS CAN TELL YOU IF NICHE MEMBERS ARE GOING TO SPEND MONEY
CHAPTER 5: KEYWORD RESEARCH TOOLS
CHAPTER 6: YOUR THREE-STEP KEYWORD RESEARCH SYSTEM
CHAPTER 7: OTHER PLACES TO GET YOUR KEYWORDS
CHAPTER 8: ONLINE PROFITS: RUNNING THE NUMBERS
CHAPTER 9: PAID KEYWORD RESEARCH SOFTWARE
CHAPTER 10: THE NEW KEYWORD RESEARCH
CHAPTER 11: HOW TO USE YOUR KEYWORDS
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of over eighty guides designed to help newcomers to the world of ecommerce succeed in running a profitable business and making money online.