How to Create a Digital Information Product: A Step-By-Step Guide

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Information is all around us, but especially on the Internet. Authority websites and blogs are one of the best ways for you to become known in your industry or area of expertise, developing a group of loyal followers all interested in what you have to offer.

Information product sales are skyrocketing as people want to learn a variety of skills to improve their career, make them more competitive in their industry, or how to do a particular task better, smarter and more effectively.

If you are constantly being asked for your advice, opinions, guidance or instructions, then it is time to make the most of your expertise and create your own information product to sell online.

In this step-by-step guide, top online marketers Joan Mullally and Evelyn Trimborn teach you what you need to know about creating your own information product that you can sell online in order to create a continuous stream of income for your new information marketing business. You will also learn how to use your information product to help enhance your career and prestige in your industry.

If you are ready to transform what you excel at into your own profitable product, you will learn:

+ Why a digital information business is so easy to set up and yet so profitable
+ How to start creating your own digital information product
+ How to create a professional-looking website and start promoting it in less than a week
+ The easiest ways to start accepting credit card payments online
+ Rapid ways to create and sell great digital information products in your area of expertise.

You will also discover:

+ How to write a winning sales letter
+ The essential elements of a highly successful sales landing page
+ The top tactics for marketing your new information product online
+ A checklist on how to launch your information product successfully

and much more.

If you are eager to start your own business but do not have a lot of time or start-up capital, consider creating a digital information product that can help get you started on the road to more income, prestige and profits through following the action steps in this guide.

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TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: WHY A DIGITAL BUSINESS?
CHAPTER 2: GETTING STARTED WITH YOUR DIGITAL INFORMATION PRODUCT CREATION
CHAPTER 3: CREATING YOUR PRODUCT
CHAPTER 4: CUSTOMIZING YOUR NEW WEBSITE
CHAPTER 5: CREATING YOUR SALES LETTER
CHAPTER 6: CREATING A HIGHLY CONVERTING SALES LANDING PAGE
CHAPTER 7: PROCESSING PAYMENTS
CHAPTER 8: LAUNCHING AND MARKETING YOUR PRODUCT
CHAPTER 9: MARKETING ONLINE
CHAPTER 10: YOUR LAUNCH DAY CHECKLIST
CONCLUSION
APPENDIX: GETTING STARTED USING YOUR NEW WORDPRESS SITE
CHECKLIST OF ACTION STEPS
FURTHER READING
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ABOUT THE AUTHORS

Joan Mullally and Evelyn Trimborn serve as two of the main consultants for Accent Marketing Group, Inc. and are the authors of over three dozen finance, marketing, small business and self-help titles.

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How to Create a Digital Information Product: A Step-By-Step Guide (Marketing Matters)

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Author: jm

Joan Mullally has been doing business online for nearly twenty years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than forty guides designed to help readers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.

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