by Joan Mullally and Evelyn Trimborn
Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day due to new websites and technologies being launched so frequently which seem to offer exactly what most businesses are seeking: a steady stream of eager customers.
In this guide, the authors outline the main online and offline marketing strategies being used successfully, with suggestions as to how you can use them as part of your own integrated marketing plan.
From email marketing to social media, and the best ways to leverage your marketing content for maximum return on investment, newcomers and experienced marketers alike will be able to develop a new integrated marketing plan focusing on targeting qualified customers, for more leads, sales and, ultimately, your goal to increase your profits.
The authors also discuss the criteria by which you should decide whether or not to start using any new marketing method in order to help you save time, money and effort. They also give you insider information on the dos and don’ts of each type of marketing that you can include in your integrated marketing plan.
The guide also includes a handy appendix on twelve terrible marketing mistakes, and how to avoid them, a list of essentials if you want to start an affiliate marketing program for your business, and how to create winning landing pages at your website in order to generate more leads and increase your sales and profits. You will also discover the best ways to set up Google Analytics in order to be able to track the success of all of the different marketing channels in your new integrated marketing plan.
Packed full of real-world examples, this guide is designed to help you make the most of your marketing plan through an integrated approach that leverages your time, effort and budget for maximum effectiveness. No matter what size your business, if you are not using most if not all of these online and offline marketing strategies, you could be leaving a lot of money on the table and not making the most of all the opportunities out there to sell your brand.
TABLE OF CONTENTS
MODERN MARKETING MAYHEM
WHAT IS AN INTEGRATED MARKETING PLAN?
ONLINE MARKETING TACTICS TO CONSIDER INTEGRATING INTO YOUR MARKETING PLAN
SOCIAL NETWORKING MARKETING
CONTENT MARKETING ONLINE
SEARCH ENGINE OPTIMIZATION (SEO)
OFFLINE MARKETING TACTICS TO CONSIDER INTEGRATING INTO YOUR MARKETING PLAN
– DIRECT MAIL
– LOCAL MARKETING
APPENDIX 1 – TWELVE TERRIBLE MARKETING MISTAKES, AND HOW TO AVOID THEM
APPENDIX 2 – AFFILIATE MARKETING ESSENTIALS
APPENDIX 3 – ESSENTIAL ELEMENTS FOR A GREAT LANDING PAGE
APPENDIX 4 – ESSENTIALS FOR SETTING UP GOOGLE ANALYTICS
ABOUT THE AUTHORS
Joan Mullally is a top Internet marketer and publisher whose commonsense solutions help small businesses establish a presence on the internet successfully. Evelyn Trimborn is a freelance journalist on a wide variety of how-to subjects and is a popular contributor to blogs on small business and Internet marketing topics.