Just about everyone these days who is in business online has heard of the concept of “viral marketing,” but for most people “going viral” seems to be a matter of chance or luck. In fact, there are several ways to help your business go viral once you know how.
Going viral is all about getting talked about online, with your information being passed along to others through the power of social media. People interested in your niche will not only follow you themselves, they will often pass along your information to other people who also might be interested in the topic.
Creating a viral marketing campaign can be done systematically with a bit of advanced planning and organization.
Do Something That Stands Out
One of the best ways to go viral is to do something that stands out from the crowd. Something creative, original and entertaining or quirky will get talked about online and therefore has the potential to go viral in a big way. A great free special report or really compelling video posted on YouTube can be one of the best ways to go viral online.
Be Creative
Jot down all of your ideas, no matter how far-fetched they are, and see if you can use them as part of a coherent marketing plan. Keep writing them down, because sooner or later, you might use them. Brainstorm terrific topics for special reports, videos and so forth, and keep this list in a safe place for future reference.
Create Your Viral Marketing Platform
The only way to go viral is to have a following that has the potential to pass along your information to others. Getting followers on Twitter and Facebook in a systematic way over a period of several months will be the best way to create a viral marketing campaign once you decide to launch one.
To get people to follow you, have something interesting to say on a regular basis and gradually you will build up a following. Don’t neglect email marketing either. Successful online marketing is all about relationship-building and one of the best ways to build relationships is through email marketing online.
Start to grow your following and while you are doing so, create special reports and videos on topics people in your niche will be interested in. Then when you are ready, begin to launch your potentially viral campaigns one by one and test and track the results. See which ones gain the most response and do more of those types of reports, and you will soon see your traffic grow as your information spreads online.
Further Reading
Visit the Viral Marketing Spotlight for more information.
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