A well-designed logo for your company is an integral part of your branding and marketing. It should be memorable and convey the right impression so that customers will remember your brand, and it should convey the right emotion to future customers. Follow these tips to design a memorable logo:
Consider Scale and Different Mediums
The first consideration is to decide in what format to create your logo. Creating your logo in vectors is much better than creating rasterized logos. Vectors are infinitely scalable. Scalability (meaning the ability to look great at tiny sizes or huge sizes without loss of resolution) is crucial for logos, as they may be used on anything from a business card to a giant poster.
You need to consider all the different mediums your logo could be used on: Marketing materials, the cardboard boxes for the products you ship, television, etc. You must ensure that the logo will work well on all different mediums, including when it must be shown in black and white.
Color and Typography
When choosing the colors and the typography for your corporate logo, do so based on the vibe you want to create.
For example, Coldwell Banker’s logo is blue and the type is an authoritative type. This works very well for building trust among high-net-worth individuals. On the other hand, the McDonald’s logo is red and yellow, looking like an inverted smile. This worked great at creating an association of fun for family and children far into the future.
Therefore, the vibe you want to create has a large influence on the right colors and typography for your logo. Begin with the vibe you want to create and then work backwards to the color and specific type.
Create Five Different Designs
If you hire a professional logo designer, they will usually create several different designs and you then choose the one you like best, if any.
If you are designing your own logo, you should follow a similar procedure. Sketch out at least five different potential designs. Once you have done so, wait at least a day before which one to proceed with.
In this process, it often helps to get feedback from others. Ask family, friends, employees, business associates, and past customers their opinion of the new logos you are considering and which one they like best.
Designing a great logo is both a scientific process and an artistic process. Scientifically, it is important to ensure that the logo works in a variety of different formats. Artistically, it is important that the logo conveys the right vibe and emotions that you want it to convey. Make sure it is memorable and that you get feedback before finalizing and releasing the logo.