Direct sales parties are a great way to have fun, meet new friends and make a lot of money while you’re at it. Throwing a good direct sales party involves following a few key steps. Follow these steps and you’ll be well on your way to profitably selling from your own home.
Create a Great Impression of Your Home
Before you have anyone visit, you should make sure that your home is meticulously clean. Remember – your home is a reflection of you and therefore a reflection of your products. Having any kind of messiness in your home will indirectly detract from the credibility of your products. Make sure your bathroom and kitchen are spotless as well. A lot of a home’s impressions are formed in these two rooms.
Finally, guests form their opinion of your home before they even step into inside. They form this impression the moment they first lay eyes on your home. Make sure the exterior of your home looks great as well.
Preparing for a Fun, Profitable Party
Know your material well and before your party, rehearse your whole sales speech several times. If possible, get a friend or two to give you their impression.
Remember that you want to sound natural and don’t want to sound like you’re reading lines. You should be in the moment when you’re presenting, but don’t just wing it. A combination of knowing what you’re going to say without confining yourself to exact lines tends to work best.
Make sure you know the main benefits you need to emphasize. If you need visual aids, make sure those are all prepared. It helps to have back-ups of anything that might break just in case something happens.
Every good presentation needs to include a demonstration. The demonstration should be one that really wows people. If you can involve your audience in the demonstration, so much the better.
Cutco Knives, for example, do in-home sales presentations where they ask a member of the household for a knife. They take a piece of leather and ask them to cut it with the knife. It takes a lot of sawing to get the knife through. Then they take a Cutco knife and slice through the leather like butter. They have the customer try it for themselves. A demonstration like that is infinitely more powerful than words.
Connect First, Then Sell
Nobody likes being sold. But everyone loves it when a friend recommends a great product.
Before you get down to the selling, spend some time catching up with everyone. How are they doing? What’s new in their lives? Reignite the trust and rebuild the connections. Then and only then do you start selling your products.
It’s trust and connection that sells more than anything. Even if you give a really great sales presentation to someone who doesn’t like you very much, you won’t sell a lot. On the other hand, good friends will often buy your products even if they’re just moderately sold.
