Second edition now available, with all new content, including data on Google+!
Social media is everywhere these days. In only a few short years, companies like Facebook and Twitter have gone from ‘cool’ sites for only a handful of avid Internet users to some of the ‘hottest’ sites in the world for getting your marketing message across if you are a business owner.
Participating in social networking sites has the potential to be an invaluable marketing tool, creating opportunities to promote your business: IF you follow a few simple rules and online etiquette. In the third edition of this popular guide, our top marketers review you what you need to know to get started with successful business promotion using social networking.
Thousands of other businesses are doing it, including all the top brands. So what are YOU waiting for? Download this guide and get started with the basics today.
Each chapter has action steps to complete to help you get started setting your social networking goals and marketing successfully. You will also find:
+ How social networking can help your business and profits
+ A list of the top 35 sites
+ Who is using these sites
+ How to get started with the top 4 sites
+ How to track and test your campaigns easily to measure your success
+ Social networking do’s and don’ts
and much more.
+ Small business owners who are newcomers to social media
+ Small business owners who are looking for additional marketing opportunities
TABLE OF CONTENTS
WHAT’S IN THIS GUIDE
ABOUT THE AUTHORS
CHAPTER 1: WHAT IS SOCIAL NETWORKING?
CHAPTER 2: IS THERE ANYBODY OUT THERE?
CHAPTER 3: THE BENEFITS OF SOCIAL NETWORKING
CHAPTER 4: HOW SOCIAL NETWORKING GROWS YOUR BUSINESS
CHAPTER 5: HOW TO USE SOCIAL NETWORKING TO PROMOTE YOUR BUSINESS
CHAPTER 6: 35 TOP SOCIAL NETWORKING SITES TO INVESTIGATE
CHAPTER 7: FOUR TOP SOCIAL NETWORKING SITES AND HOW THEY CAN HELP GROW YOUR BUSINESS
+HOW TO USE FACEBOOK TO PROMOTE YOUR BUSINESS
CHAPTER 8: HOW TO USE TWITTER TO PROMOTE YOUR BUSINESS
CHAPTER 9: HOW TO USE LINKEDIN TO PROMOTE YOUR BUSINESS
CHAPTER 10: HOW TO USE GOOGLE+ TO PROMOTE YOUR BUSINESS
CHAPTER 11: A SUMMARY OF THE PREVIOUS 4 CHAPTERS
CHAPTER 12: SOCIAL NETWORKING TIME AND BUSINESS CONSIDERATIONS
CHAPTER 13: SOCIAL NETWORKING DOS AND DON’TS
CHECKLIST OF 10 ACTION STEPS
ABOUT THE AUTHORS
Jeff A. Hamilton is the author of over a dozen step-by-step guides in the Business Matters and Money Matters series from Eternal Spiral Books. Evelyn Trimborn is one of the co-founders of Accent Marketing Group, Inc. and the author of over eighty self-help guides designed to help you accomplish your personal and professional goals.