Every online marketer is looking for ways to stand out from the crowd, especially in a crowded, competitive niche. One of the hottest new trends is storytelling, that is, giving the prospective customers in your niche the chance to learn more about:
+Who you are
+How you started in business
+What your mission statement is
+Why they should do business with you
+Where you get your skills, experience and inspiration from
and more.
If you’re just starting out in business, or have been working in your niche for some time but not getting the results you want, use what you learn in this guide and the set of downloadable worksheets that comes with it to share your story with the world. Then see what a difference it makes to profits, partnerships and your product-creation program.
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Word Count=7,305 plus a set of downloadable worksheets
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Table of Contents
What’s in This Guide
Introduction
Chapter 1: Who Are You and Why Are You in Business?
Chapter 2: Sharing Your Story
Chapter 3: Attracting Your Ideal Client in Your Niche
Chapter 4: Your Unique Selling Point
Chapter 5: Crafting Your Offers Cleverly
Chapter 6: Rings of Truth with Calls to Action
Chapter 7: Continuing to Share Your Story Authentically
Chapter 8: Competitors, Connections, Collaboration and Colleagues
Chapter 9: Your Ongoing Story, Mission and Vision
Conclusion
Resources
Further Reading
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About the Authors
Joan Mullally is the author of more than 80 small business and marketing guides. She has more than 20 years of experience in digital marketing and publishing.
Thomas Michaels has worked in the technology departments of some of the world’s leading Fortune 500 corporations. His main interests are how to make cutting-edge technology accessible to small businesses and how to stay ahead of the curve with the ever-increasing speed of change in the ecommerce, mobile and social media worlds. He is the author of more than 40 guides for marketers who wish to keep up with the latest trends.
