How to Use StumbleUpon Like a Pro

StumbleUpon is a social networking site that connects you directly to others who share the same interests, and can be a fantastic tool to drive traffic and grow your business. However, in order to gain the most benefit there are a few key strategies you can utilize.

#1 Identify Your Goals

Goals help you stay on track. They also help you know when a strategy is successful and when it needs to be fine-tuned or eliminated. So what do you want to accomplish with your StumbleUpon tactics? For example, “I want to increase website traffic by ten percent.”

#2 Create a Strong Brand

It’s important to make sure you are representing a cohesive brand personality or image whenever you communicate on StumbleUpon. Your profile is also a significant brand builder. Here are a few tips to strengthen your brand through your profile:

* Post a picture – Just like other social networking websites and even your website and blog, it is important to demonstrate that you are a real, live human being. It’s also a good way to share who you are.

* Choose topics strategically – Choose topics that are relevant to your business.

* Connect with like-minded Friends and Followers – Connect with your industry gurus and experts. You can also connect with your competition this way and upload other social networking contacts.

#3 Schedule Your Interactions

Most often when people join StumbleUpon and other social networking websites, they create a few key posts and then they forget about it. If you want to reach your goals, you’ll want to participate on a regular basis for it to be effective.

It is important to know that this is a task that you can outsource. You don’t have to spend your valuable time networking. If you are managing the task on your own, set aside a few minutes every day submitting sites to StumbleUpon, interacting and reviewing. Submit regular content that offers value and helps build your brand and awareness. You can make this step significantly easier by installing a StumbleUpon toolbar on your browser.

#4 Strategic Content

Of course you will want to submit some of your own content. However, you want to make sure the pages you submit are strategic. Don’t submit everything, but rather only content that you believe will help you reach your goals. Create content specifically for your StumbleUpon audience.

#5 Testing and Tracking

When you are creating your StumbleUpon goals, make sure you also create a way to test and track your results so that you will know if your efforts are successful.

#6 Integrate

Include StumbleUpon into your other marketing efforts. For example, add StumbleUpon buttons on your website content pages to motivate Stumbles and reviews.

#7 Advertise

Once you have a solid StumbleUpon system and are achieving the results you desire, take a look at StumbleUpon advertising. Like Facebook and other social networking advertising programs, it is highly targeted and may be more effective than other advertising programs.

StumbleUpon offers businesses the ability to build traffic, awareness, SEO and much more. Create your goals and a strategy to achieve them. Implement systems and tactics and then test for success.

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