Increase Website Traffic Using StumbleUpon

StumbleUpon is capable of sending thousands of people to your website in just days, even if you have no track record. Doing so requires understanding the StumbleUpon system a bit, as getting traffic there is different than anywhere else on the Internet. Here is how StumbleUpon works and how you can use it to drive traffic:

The “Power Stumbler” Structure

The most important thing to marketing success in StumbleUpon is contacts with “Power Stumblers.” Power Stumblers are people who can send over 1,000 stumblers to your page just by posting your website URL. In other words, they are people who already have an audience and have spent a lot of time on the website. They exist in every industry and they are often specialized, meaning that one Power Stumbler might post exclusively about business and have business-oriented followers, while another posts primarily funny videos.

Contacting Power Stumblers

Start out by making a list of ten power stumblers with whom you would like to make contact. These should be stumblers who are influential and are in some way related to your business.

Follow their stumbles. Post reviews on their stumbles. Reviews are written by the first few stumblers and are crucial to a stumble’s success, because future stumblers will look at the review to decide if they are interested in visiting a stumble. You can really help someone out by writing a great review.

Send them a personal message about one of their stumbles. Tell them you up-voted it or reviewed it. Ask them if they need any help with anything else. In other words, build a relationship and start doing favors. That way, when you need a favor in return (i.e., to have your post stumbled), they are likely to agree.

Random StumbleUpon Tips

In general, Sunday evening is the best time to post your stumble, as people tend to be browsing and meandering online at that time. It’s a lot easier to get a couple of thousand people to a few pages than 10,000 people to one page. In other words, don’t try and get one page to explode in traffic, but try to get several pages to a good traffic flow.

For some reason, blogs tend to do better on StumbleUpon than other types of web pages. If it doesn’t make a difference to your website, then try and host your content on a blog rather than a static web page.

StumbleUpon marketing is different than other types of marketing in that it tends to be quite relationship-based. Start building your favor bank by getting in contact with influential people in your space and helping them by reviewing and up-voting. Then and only then should you ask them for a favor to promote your website when the time is appropriate.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.