If you are starting a new venture and need sales quickly, then use one of the following techniques to give your business a jump-start:
Pay Per Click (PPC) Advertising
PPC advertising is perhaps the most direct possible method for jump-starting your sales. Begin with your most targeted keywords, which should include your product name and the most direct keywords someone in your market might enter into their browser. For example, if you’re selling a pair of V-Mod Bose headphones, you might bid on keywords like:
* V-Mod Bose
* Bose headphones
* Best Bose headphones
* Best bass headphones (what V-mod is known for)
Start with a low daily limit and work your way up.
Direct Advertising with Related Websites
If there are a few websites in your industry that are very closely related to your website, try advertising with them directly. Contact their site owners and ask for their advertising rates. You could even try asking them if they would be interested in testing out a revenue split.
This type of deal can often bring you a lot of targeted traffic quickly. Depending on the website, the traffic could convert even better than PPC traffic because people already trust the site they are coming from.
Content Network to Direct
An extension on the above technique is to find direct advertisers using the Google content network. Bid on a wide net of sites and keywords. Let your ads run on a multitude of sites and track where your conversions come from. If you lose money on this test, that is okay.
Once you know where your conversions originate, contact those websites directly and arrange for a direct advertising deal. You might be able to cut your costs by as much as 20-40 percent, since Google takes an estimated 50 percent cut from AdSense bids. This is a great way of finding advertising spots that you would never find just by browsing the Internet on your own.
Get On an Affiliate Network
Affiliate networks like Azoogle, Neverblue, Affiliate.com and Commission Junction are all great places to locate affiliates.Getting into most of these networks is quite difficult. For a network like Azoogle or Neverblue, you will usually have to pay a deposit of at least $10,000.
However, if you want to really jump-start your sales, getting on the radar of super affiliates is the way to do it. These are the affiliates that can drive tens of thousands of dollars in business to your website every day.
The key to working with affiliate networks is ensuring you can handle the traffic and that your back end works out profitably. Often times you will have to pay out more than you actually earn; for a $30 profit product, you might have to pay out $40. You need to know that you will make money before taking on that kind of deal.
These are a few powerful ways of jump-starting your sales quickly. The first three techniques work great if you have limited capital and are just getting started. The fourth technique can send an enormous amount of traffic to your website if it has the bandwidth and capacity to handle it.
