People from all age groups and walks of life are posting and interacting on Facebook. It is a great place to help build your business brand, increase awareness and drive traffic, yet many business owners just don’t know how to use Facebook effectively.
Just like in face-to-face interactions, you get only one chance to make a good first impression on Facebook. Here are some tips to help you.
Your Public Profile
One of the rules of Facebook is that you shouldn’t use your personal profile to market a business, as that is what Facebook Fan Pages are for; however, many people still use their public profile to market their business. The problem with this tactic is not that you are breaking Facebook rules, but rather that many people combine their personal and their business interactions.
They post personal information on the same wall that they publish business information. This doesn’t give your followers a consistent voice or brand and is confusing. And you probably don’t want a potential customer’s first impression to be something personal that you posted.
Too Much Information
Separating purposes for your Facebook profile is the first way to make a good impression. Create a separate business profile and a separate personal profile for interacting with friends and family.
On your business profile, make sure to keep it strictly business. Anything and everything you post online is there to stay. Post something personal or share too much information and you could offend people, turn people off, and lose potential customers. Make sure you are not sharing too much personal information with your business followers.
Instead, focus on providing the type of information your readers and prospects will find valuable. The more value you provide them, the better impression they will have of you. Now, that doesn’t mean you can’t share personal information; however, it needs to be related to your business.
For example, “I just tried out a new cookie recipe. Received rave reviews from the PTA. Pictures and details are on my blog.” This is a great personal post for someone who owns a cooking website or blog. It is personal, but it also provides information and drives traffic to their website.
Unfortunately, many people use Facebook as their personal complaint board. They complain about clients, about other marketers, and about situations. This isn’t a great way to make a first impression, nor is it a good way to keep followers interested. If you must vent, don’t vent online. Stay positive and you will always make a good first impression.
Facebook is an exceptional business building tool. Create a plan for using Facebook that includes a personal voice, brand, and content strategy. Before posting anything, ask yourself how it benefits your audience.