Making your marketing message stand out

Do you know how to make your ad campaign exciting and eye catching?

Our brains are bombarded with more than 300 logos and signs per minute, does your stand out? In the early days of advertising, simply putting out an ad would bring you more clients than you could handle. This is not the case anymore.

There are commercials, print ads, billboards; your mind is overrun with images every day.  And if you run the same old marketing campaign, you’re just going to blend in with everyone else.  If you want to get business, you need to get noticed, which means you need to stand out from the crowd.  And just being good at what you do is probably not enough to get that done.

When it comes to marketing, flashy isn’t always better.  Sure, you don’t want to be boring and blend in, but the key to standing out isn’t different fonts, bright colors, or making claims you cant back up or keep.

The real key is being unique and different.  Often a simple eye-drawing headline is enough to get people to notice your ad, catching their attention without blinding the customer.  People want to do business with someone they can trust, not just someone who can yell the loudest.

While it may take effort and some amount of investment, if you come up with a good marketing campaign, the end results will likely be more than worth the effort.

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Author: jm

Joan Mullally has been doing business online for more than 20 years and is a pioneer in the fields of online publishing, marketing, and ecommerce. She is the author of more than 200 guides and courses designed to help beginner and intermediate marketers make the most of the opportunities the Internet offers for running a successful business. A student and later teacher trainee of Frank McCourt’s, she has always appreciated the power of the word, and has used her knowledge for successful SEO and PPC campaigns, and powerful marketing copy. One computer science class at NYU was enough to spark her fascination with all things digital. In her spare time, she works with adult literacy, animal fostering and rescue, and teaching computer skills to women.