Description
Marketing has never been easy, but an integrated marketing plan for your business becomes more difficult almost every day thanks to new websites and technologies being launched so frequently which seem to offer exactly what most businesses are seeking: a steady stream of eager customers.
In this guide, the authors outline the main online and offline marketing strategies being used successfully, with suggestions as to how you can use them as part of your own integrated marketing plan.
From email marketing to social media, and the best ways to leverage your marketing content for maximum return on investment, newcomers and experienced marketers alike will be able to develop a new integrated marketing plan focusing on targeting qualified customers, for more leads, sales and, ultimately, your goal to increase your profits.
The authors also discuss the criteria by which you should decide whether or not to start using any new marketing method in order to help you save time, money and effort. They also give you insider information on the dos and don’ts of each type of marketing that you can include in your integrated marketing plan.
Packed full of real-world examples, this guide is designed to help you make the most of your marketing plan through an integrated approach that leverages your time, effort and budget for maximum effectiveness. No matter what size your business, if you are not using most if not all of these online and offline marketing strategies, you could be leaving a lot of money on the table and not making the most of all the opportunities out there to sell your brand.
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Word Count=22,418
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