+++ Want to stand out from the crowd in your industry? Postcard marketing can help! +++
Postcard marketing is one of the best ways to market your business offline. It has been an extremely popular tool in the past, but has decreased in popularity because many marketers rushed online to try to market more cheaply via the Internet.
Their rush leaves space in countless mailboxes all over the country for your postcard to capture the attention of the people in your niche market.
If you are looking for an inexpensive way to promote to your prospective customers, you can use postcards to market your brand for business in a variety of ways.
In this guide, top marketers Joan Mullally and Evelyn Trimborn give you detailed instructions on how to get started in postcard marketing. Learn how to conduct research in your target market to determine if postcard marketing is right for your business. Master the art of creating attractive and compelling postcards that can work well no matter what your audience or niche.
Learn about best practices for business-direct-to-consumer marketing, and business-to-business marketing. Also discover the best ways local businesses can drive customers to their bricks and mortar location using postcard marketing.
Postcard marketing is also not just to be used in the mail. Discover a wide variety of ways to use your powerful postcard promotions to boost your bottom line.
Also learn how to reach mobile device users in your niche market and how to integrate postcard marketing with all of your other marketing efforts. You will also get lists of power words to use in your postcard marketing, and checklists for every aspect of your postcard marketing campaign, from creating and layout, to dealing with printers and the mailing process, to following up successfully, for more profits.
If you want to:
+ Generate more leads
+ Make more sales
+ Build better relationships with your customers
+ Inform prospects of your new products and services
+ Build your brand
then learn how to achieve all five of these goals with postcard marketing with the help of this step-by-step guide.
TABLE OF CONTENTS
CHAPTER 1: WHAT IS POSTCARD MARKETING?
CHAPTER 2: THE MANY WAYS TO USE POSTCARDS TO MARKET YOUR BUSINESS
CHAPTER 3: POSTCARD MARKETING BASICS
CHAPTER 4: POSTCARD MAILING BASICS
CHAPTER 5: YOUR POSTCARD AND ITS OFFER
CHAPTER 6: HOW TO WRITE POWERFUL MARKETING MESSAGES
CHAPTER 7: COMMON MISTAKES TO AVOID IN POSTCARD MARKETING
APPENDIX: POWER WORDS FOR POSTCARDS
ACTION STEPS: YOUR POSTCARD MARKETING CHECKLIST
ABOUT THE AUTHORS
Joan Mullally and Evelyn Trimborn are the authors of over 80 self-help titles designed to help you achieve your professional and personal goals.