Other reasons why PPC is so popular
In addition, websites can control their advertisement costs with the use of PPC marketing, through budgeting daily. You can monitor your return on investment immediately, and there are various strategies for writing excellent ads and thus getting the most from your PPC marketing budget.
Therefore, PPC Marketing is truly a winning solution for both parties, you as advertisers, and the consumers who are looking for almost exactly what you sell.
Instant Traffic
Finally, it is the fastest way we know of to drive traffic to test your product, your sales message/sales letter, test different offers, and be able to turn on and off campaigns and traffic at will. You can experiment, split test, learn what people are really interested in and gear your message toward them.
You can get a Google pre-pay account up and running in as little as 15 minutes, and start split testing and running ads.