Press releases used to be only for large corporations wanting to announce major news. Fast forward to the present, and press releases can be an invaluable tool for making people aware our company exists, branding your business, and increasing traffic, sales and profits.
Sending out press releases has become such a popular marketing tool that current estimates show about 1,800 are released each day. So how can you write powerful press releases that can help you stand out from the crowd and gain the kind of media pickups you need to build your business?
In this guide for beginners, discover what a press release is, the essential elements of a press release, and how to integrate press releases as part of your overall marketing plan. Learn how to craft headlines that will make journalists pay attention, and how to get your press release read compared with other newcomers to press releases who are doing it all wrong. Discover the most common mistakes in relation to writing press releases, so you can expand your brand.
In this guide you will also get checklists, a template and examples of successful press releases. You will also learn the best ways to connect with media influencers in your niche, for even more coverage. If you’ve been eager to try using press releases as part of your marketing mix but haven’t been sure where to start, use this guide to help you write powerful press releases. If you’ve tried press releases, but not gotten the results you were hoping for, use this guide to gain the skills you need to succeed.
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Word Count, 13,231
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Table of Contents
What’s in This Guide
Introduction
Chapter 1: What is a press release?
Chapter 2: The benefits of issuing press releases
Chapter 3: Making press releases a part of your integrated marketing plan
Chapter 4: What makes a great press release?
Chapter 5: The 8 most common mistakes when writing a press release headline
Chapter 6: Press release distribution services
Chapter 7: Starting a blogger outreach campaign
Chapter 8: 11 tips for a strong blogger outreach campaign
Chapter 9: Examples of successful press releases
Conclusion
Further Reading
Resources
Appendix #1: Press release sample template and notes
Appendix 2: The 12 best ways to make your press release stand out
Checklist for Writing Your Press Releases
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About the Author
Joan Mullally is the author of more than 80 marketing and small business guides. She has been an online marketer and author for more than 20 years.
