The Biggest Bang For Your Buck
Search engines provide you an effective vehicle for promotion of your website, and are perhaps the fastest method for your website to get spotted without spending too much.
There are other methods, however, that can help your visibility and
Directories, advertisements through banner displays at popular sites and “portals”, reciprocal links, affiliate links, and programs that direct visitors from one site to a targeted site (with a payment associated with such arrangements) and publicity through other media are other well known avenues of promotion.
Mass email campaigns, publishing and distributing internet newsletters, ‘permission marketing,’ using list servers and internet based marketing promotions including coupons and sweepstakes, are other forms of online advertising which you can learn more about at this site and at the great marketing site Insider Secrets Corp. http://insidersecretscorp.com
The key determinant is what the cost will be, and what value the initiative offers you in return for the investment.
Metrics are somewhat more difficult to establish for search engine optimization compared to other direct forms of advertisement.
Some suggested measures for determining ROI will be discussed in a later section. For now it is important to note that all of these elements might make up part of your time and money budget.
Choose the tactics that are right for you depending on your overall strategy, but again, keep SEO in mind when constructing any web page.
