SEO Guide Part 2- What is SEO?
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic.
If you wish, they will also provide ongoing consultation and reporting to monitor your website. They will make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.
Normally, in a large company, the search engine optimization experts would work with the web designer to build an integrated plan right away so that all aspects of design and SEO are considered at the same time.
If you have to do it yourself, it may seem like a lot of work to start with, but it will pay off if you are prepared to be patient. An SEO firm can certainly help you, but no one knows your products better than you do.
Therefore, no one can market your products and perform SEO in quite the same way. It is just a case of learning a few simple rules and tricks, and taking action.
So why is SEO so important? Because it can bring your website huge quantities of FREE traffic.
It is the search engines that finally bring your website to the notice of the prospective customers.
When a topic is typed for search, nearly instantly, the search engine will sift through the billions of pages it has indexed, and present the ones that match the topic most closely. The searched matches are also ranked, so that the most relevant ones come first, according to the criteria of the search engine (their algorithms, which we will be talking about later).
