Why take the time and trouble over SEO?
Because a search engine is the most effective tool that can bring a prospective customer to your company’s website. Particularly if you work with Google and Yahoo.
Millions of web visits are initiated daily through one or the other search engine to locate information or sources of products, usually for the best price possible.
Search engines like Google, Yahoo, MSN, and the AOL search community are considered to be the most effective and targeted channels for you as a website owner to acquire a hot lead without breaking the bank.
Businesses all the over the world spend a huge sum on designing, building, maintaining and promoting their websites. There is more competition in certain hot marketing areas, and everyone wants a slice of the niche market they are in, no matter how large or small.
A niche market is a highly focused, targetted market—not just cars, but Honda Civic Hybrid cars. The more specific your niche, the more likely that yes, the pool of traffic will be smaller, but they will be closer to making a purchasing decision.
So if you are an affiliate or car salesman, or a person selling accessories for the Honda Hybrid car, you are much more likely to make money and not throw away time and effort trying to get to the top of the SERPs with the word cars.
